iTunes, App Store saw 87% more downloads over Christmas

iTunes, App Store saw 87% more downloads over Christmas

It was a very appy Christmas for Apple, which saw an 87 per cent rise in Christmas Day app downloads.

The season’s giving spirit meant loads of new iOS devices, which obviously needed to be stocked with applications and games.

New owners didn’t wait long before heading to Apple’s App Store on 25 December, boosting the daily download figures by 87 per cent compared to the daily average for December, according to app analytics tracker Distimo. Based on data collected from more than 40 countries, Apple also saw a 70 per cent revenue jump on Christmas.

All download volumes measured by Distimo counted both free and paid apps, while revenue was calculated from one-off and in-app purchases.

“Given that the iPad downloads and revenues rose by 140 percent and 83 percent respectively, the iPad seems to have been a very popular gift,” Distimo’s Gert Jan Spriensma wrote in a blog entry.

Only two of the top 10 most successful iOS applications downloaded on Christmas Day were even holiday-related, according to the site’s figures. YouTube took the number one spot, followed by iOS newcomer Google Maps.

In third place was Office Max’s Elf Yourself app, which allows users to personalise a video featuring family and friends’ faces pasted onto dancing elves. That just beat out another seasonal title, Where’s My Holiday? The Disney-branded app, featuring 12 exclusive holiday-themed levels, took fourth place.

In order, the rest of the day’s most downloaded apps were Skype for iPad, Subway Surfers, Flow Free, Furby, Instagram and Emoji Icons.

Consumers shopped for more than mobile applications on Christmas, though. Tuesday saw a 27 per cent increase in all e-retail shopping, according to Experian Marketing Services.

Experian said that traffic to the top 500 retail sites was up almost 30 per cent compared with 2011. Those sites received more than 115.5 million total US visits, the research firm said.

As of 27 December, holiday online traffic for the past seven weeks was up 10 per cent from last year, according to Experian. Unsurprisingly, Amazon topped the list, also taking home the prize this week for most satisfying holiday customer experience.

Leave a comment on this article

Topics