CES 2013: Hisense demoes 4K television, announces aggressive expansion plans

Chinese appliance manufacturer Hisense has revealed ambitious plans to become the third biggest TV manufacturer brand by 2015 and reach sales of up to $5 billion by then, 2.5x more than its current overseas sales revenues.

The company, which is still unknown to the overwhelming majority of UK households, is massive. It shipped 10 million TV panels last year and has been China’s largest provider of flat panel TV for nearly a decade.

Hisense, which is currently the fifth biggest TV company by revenue, raked in $13 billion in annual sales last year and is pinning its future expansion on international markets with the percentage of sales coming from international markets expected to grow nearly ninefold from 2006 to 2015.

The company will showcase an array of products at CES this year including UHD televisions (with the flagship XT900 series hitting a whopping 110in diagonal size), transparent 3D TV not dissimilar to what Samsung did, quad-core smartphones, gaming consoles as well as smart refrigerators and air-conditioning units.

As a follow-up to the strategic relationship it struck with Broadcom at CES last year, Hisense also confirmed that it will aggressively bring Powerline technology to most of its product line, a roadmap that spans 12 months and will be completed in October 2013.