CES 2013: Samsung to expand chip clientele

Samsung is hoping to replicate its recent successes in the mobile sector with its other business interests, namely processor development, by supplying APs to emerging smartphone markets.

The new policy will counter the fall-off in demand from its chief processor client and main rival, Apple, which purportedly spent $8.8 billion (£5.5 billion) on Samsung components last year. According to Goldman Sachs, the iPhone purveyor is set to cut its orders for Samsung’s mobile processors - which is currently being utilised by the fourth gen iPad, iPhone 5 and iPad mini – by 30 per cent, with the aim of an eventual 80 per cent reduction by 2017.

The Asian firm is now looking to capitalise on the mobile surge within its own region to aid attempts to diversify its chip base. CES 2013 saw Samsung single out China as its main area of focus for such an endeavour.

"We should diversify our customer base and are making such efforts already, adding some Chinese customers," declared Stephen Woo (above), president of Samsung's System LSI to Reuters.

The Seoul company is also hoping that new innovations will help its encroachment on the AP market by attracting new buyers. During his keynote speech at the Las Vegas event, Woo unveiled his company’s latest "Exynos 5 Octa" mobile processor, which Samsung hopes will become incorporated into the majority of forthcoming high-end mobile devices.

“Components are building block, the foundations on which devices are built," said Woo to the tradeshow attendees.

"We at Samsung's component solutions are creating new, game-changing components across all aspects of devices. The new Exynos 5 Octa introduces a whole new concept in processing architecture.”

Image credit: Flickr (samsungtomorrow)

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