Mobile retailer Phones 4u is expanding its range of services with the launch of its very own network, known as Life Mobile.
The MVNO will launch in March 2013 running on EE’s 3G mobile spectrum, and will be available from Phones 4u’s stores and website, as well as its ‘store-in-stores’ at Currys and PC World.
Having been in the making for “over a year”, Life promises to offer a wide range of tariff and data packages – details of which will be released “in the near future”.
Phones 4u group chief executive Tim Whiting said, "The launch of LIFE Mobile is a very significant step for the Phones 4u business. Our strategic vision is based upon a focus on building ever-stronger relationships with our customers, which we believe is fundamental to our on-going business success.
"We will sell both 3G, and later in 2013, 4G LIFE Mobile tariffs alongside our existing network propositions and are confident the new network will play a key role in driving further growth for our business."
For EE’s part, the company’s vice president of wholesale and M2M, Marc Overton, said, “We’re delighted that EE has been selected as Phones 4u’s MVNO partner, giving us the opportunity to further build on our longstanding and successful relationship. As the largest MVNO operator in the UK, we believe in providing our customers with a choice of deals to meet their needs, and our partners are a key part of our growth strategy.”
“By choosing the EE network, Phones 4u will guarantee its customers access to the UK’s widest 3G coverage, as well as the UK’s only 4G network later in 2013. Our ambition is to provide 4G to key industry players by the end of 2013, and we feel this will open up a world of opportunities for both new and existing partners alike.”