Tomorrow’s launch of Research In Motion’s new BlackBerry 10 operating system will be quickly followed up by the online availability of new flagship handset, the Z10. The news comes from an internal communication leak by mobile operator Vodafone UK, disclosing the smartphone’s affiliated tariffs alongside a sales embargo which is due to be lifted at 17:00 tomorrow, 30 January.
Microsoft has announced the global availability of its consumer grade Office 365 suite. The cloud enabled line of productivity programs promises to deliver new features and services directly to Office subscribers as they become available, bucking the firm’s traditional three-year release cycle. The new Office iteration will feature all of its customary applications such as Word, Excel, Power Point and Outlook.
More RIM news comes as the Canadian firm enters the world of sports. Forget the Baltimore Ravens, San Francisco 49ers, and even Beyonce — Research In Motion is hoping that BlackBerry 10 will be the main attraction at this year’s Super Bowl. RIM has confirmed that its new mobile operating system will be featured in a Super Bowl XLVII advert — a first for the Canada-based company. The firm kept mum about details of the 30-second slot, which is likely to be costing them a cool $3.8 million (£2.41m). Will the hefty investment score a touchdown? We’ll have to wait until Sunday (3 February) to see if RIM’s Super Bowl ad ranks alongside the belching Budweiser frogs as an all-time classic, but there should be little doubt that the Canadian firm is doing everything it can to ensure BB10 wins over consumers.
Lastly, technology meets education this week in one of the big events on the ITProPortal calendar, as Bett 2013 gets underway at the ExCel Centre in London. That very location is significant too, as the show’s continued growth has seen the venue scaled up from the Olympia in Kensington for this year. We’ll be keeping close tabs on Bett throughout the week, but what can we expect from the keynote stage and showroom floor when it kicks off tomorrow? Read our preview to find out.Leave a comment on this article