Nintendo's flagship gaming console Wii U had a terrible January, selling merely 50,000 units in the US.
Even though NPD no longer publishes monthly US hardware sales figures in the US market, the data was leaked to Gamasutra by an NPD insider. The Gamasutra report further states that the device's first three months of sales were down 38 per cent from those of the original Wii during the same period. This means the Wii U had sold less than 940,000 units in the US through January.
"By our estimates, sales were somewhere between 45,000 and 59,000 units for the month, which is lower than any of the three previous-generation home consoles sold in their worst months," read the Gamasutra report.
And that's not all - things are not particularly well with Nintendo's software division, either. Analyst Kevin Dent recently tweeted that Nintendo's software sales stood below $15 million (£9.7 million), less than four per cent of total software sales across all PCs and consoles.
Some expert analysis suggests there is not much that Nintendo can do to improve this bleak phase, especially as excitement for forthcoming console competitors, the Sony PlayStation 4 and Microsoft Xbox 720, continues to mount.