New look Yahoo site unveiled: mobile optimisation and endless newsfeed are key features

Yahoo has unveiled a revamped homepage that incorporates a newsfeed of the day's top stories.

"Designed to be more intuitive and personal, the new Yahoo experience is all about your interests and preferences," Yahoo CEO Marissa Mayer wrote in a blog post. "Since streams of information have become the paradigm of choice on the web, we're introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles."

The Yahoo homepage still has a carousel of top stories atop the page, but gone are the selection of links sorted into topics like News, Local, Entertainment, Science, and Finance. Those topics are now featured as tabs, and rather than a dozen or so links on a particular topic with the option to expand, the Yahoo homepage provides an endless stream of stories related to that topic.

Those who sign in with Facebook will see articles shared by friends.

The revamped Yahoo homepage has been optimised for tablets and smartphones, Mayer said, while some under-the-hood improvements have boosted speeds on mobile devices.

"Because you come to Yahoo everyday for must-know information, we've also introduced newly designed applications," Mayer continued. "From your local weather forecast to Facebook friends' birthdays, you'll always have the information you need. We've also refreshed some of what you love most - including our Yahoo editorial features, and the daily snapshot into popular trending web searches."

The updated site will roll out to US users in the coming days, Mayer said. We're assuming the introduction of the new-look newsfeed to the UK and Europe falls under the additional changes and improvements Mayer promised will be occuring over the next few months.

During an appearance at the Goldman Sachs Technology and Internet Conference last week, Mayer said Yahoo will likely slim down its app lineup in the future. Mayer said Yahoo has a "surprisingly large number" of mobile customers - 200 million monthly active users, to be exact. But overall, the company has a "scattered product portfolio." Mayer also said Yahoo's partnership with Microsoft was under-performing.

Mayer has already overhauled Yahoo Mail, unveiling a brand-new version of its popular email service back in December 2012.