Yahoo shutting down seven products this year, including BlackBerry app

Yahoo has confirmed that it is shutting down seven products in its portfolio, including the Yahoo mobile app for BlackBerry smartphones.

The so-called "spring cleaning" will affect the Yahoo mobile app for BlackBerry from 1 April, at which point it will no longer be available for download or continue to receive Yahoo support. The other unsuccessful products set to be terminated include Yahoo Clues, Yahoo Sports IQ, Yahoo Updates API, Yahoo App Search, and the Yahoo Message Boards website.

The shutdown, according to an official blog post by the company, is being executed as a part of Yahoo's regular evaluation and review processes of the existing product line-ups. At a conference last month, the company's chief executive Marissa Mayer tipped plans to streamline its app offerings to a more practical 12 to 15 from the current 60 to 75.

"The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today," said Jay Rossiter, Yahoo's executive vice president of platforms.

The company also said that Yahoo Avatars, the customisable animated images used by Yahoo customers to depict themselves on various web platforms including Yahoo Messenger and Facebook, will no longer be supported.