Days after it announced the nomination of three new managing directors, Tesco has opened its Clubcard TV service to all Clubcard users as it accelerates its transformation from a mere brick-and-mortar retailer to an online entertainment service provider, on par with Amazon, Google and Apple
Tesco announced on Monday that it will launch a Blinkbox-based service for ebooks and for music tracks as well. The company issued a statement saying that the service would be available to its 16 million Clubcard users and will be supported by “tailored” advertising based on Clubcard data.
It also disclosed that it has struck deals with the likes of Warner Bros, Endemol, Aardman and other content creators. Advertisers that have signed up for the service include Kellogg’s, J&J, Colgate and Danone while the movies that are currently available at launch includes the award-winning “The Shawshank Redemption” as well as “The Assassination of Jesse James by the Coward Robert Redford”.
We suspect that the other big player in the loyalty card market, Nectar, will be watching very closely how successful Tesco is with Clubcard. Tesco acquired Blinkbox back in April 2011 and will still, at least for the time being, be running the website in parallel with Clubcard TV.
There are currently around 520 movies listed on Clubcard TV with Tesco promising to add more over the next few weeks.