Apple iPhone 5S to have different screen sizes?

The next Apple iPhone, which is commonly dubbed the iPhone 5S will be available in July with two or three different screen sizes. That’s what an analyst for Topeka Capital Markets, Brian White published in an investors’ note and which has been republished by numerous news outlets.

White cites information from a “tech-supply chain company” and writes “"We believe Apple is coming around to the fact that one size per iPhone release does not work for everyone, and offering consumers an option has the potential to expand the company's market share".

When it comes to price, he added that "Our research is now indicating that we should not expect the price to dip below $300 and those expecting a $150 to $200 iPhone will be disappointed".

White didn’t exclude the possibility of an unlocked, non-subsidized low cost version of the iPhone for emerging markets such as China or Russia. In the UK, Apple currently has three SKU families, the iPhone 4, the iPhone 4S and the iPhone 5.

Adding two or more SKUs would make things slightly more complicated and confusing for potential buyers, creating a start of affairs similar to what customers frequently encounter in the Android market and something that Steve Jobs has lambasted in the past.

The Apple iPhone, though, may well start to find life surrounded by scores of Android smartphones like the Galaxy S4 or the HTC One, more than just distracting. Check out our review of the Apple iPhone 5 smartphone here.