Huawei announced today the launch of the Ascend G510, a smartphone that will go on sale on Vodafone from 12 April on PAYG for £130 and on contracts for as little as £13 per month.
The device, which was showcased at MWC in February, is the follow-up of the Ascend G300 and comes after the launch of the similarly-priced Ascend W1, the company’s first Windows Phone 8 handset, which is exclusive to O2.
The G510 runs on a MediaTek MT6577 SoC, that’s a dual-core model clocked at 1.2GHz with a PowerVR SGX531 GPU (12/4: it seems that the UK version of the handset comes with a Qualcomm SoC instead).
Other features include 512MB of RAM, 4GB onboard storage, a microSD card slot, NFC, a 5-megapixel rear camera, a 1,700mAh battery and DTS surround sound.
Its main selling point though is the massive 4.5in 854 x 480 pixel IPS display which is decent but unimpressive. The G510 runs on Android 4.1 Jelly Bean with Huawei’s own Emotion UI running on top.
The smartphone, the company says, will benefit from a “significant above-the-line” marketing campaign that will bring the handset’s “outstanding features” to life.
Huawei also confirmed that further partnerships will be announced later, which means that Vodafone is likely to get the exclusivity on the G510 for a while.