Intel-based, Windows 8 touch devices to reach $200 says Intel CEO

Expect the average entry-level price of Windows 8 touch devices (including laptops and tablets) to reach $200. Tha’ts what Paul Otellini, the CEO of Intel said at the company’s first-quarter earnings conference call.

More specifically he is quoted by Cnet saying, "If you look at touch-enabled Intel-based notebooks that are ultrathin using [Bay Trail] processors. Those prices are going to be down to as low as $200"

Bay Trail is the name given to the new Atom microarchitecture that is expected to be introduced later this year and will start life as quad-core chips with an expected increase in performance of 100 per cent compared to existing models.

Otellini is likely to have referred to tablets rather than comparatively more expensive thin-and-light laptops. Bay Trail is widely tipped to be unveiled in time for the holiday season, which in the U.S., starts from autumn onwards.

It’s hard to see how Intel will bring down the price of tablets without some significant paradigm shifts including some compromises when it comes to pricing, screen and battery size.

Windows 8 needs at least a display with a 1,366 x 768 resolution to make the most out of its features and the smallest displays that currently support this have an 11.6in diagonal size.