Google has acquired Seattle-based startup Wavii in a $30 million (£19.6 million) deal, TechCrunch is reporting.
According to a "legitimate source," Wavii will be incorporated into Google's Knowledge Graph division, with the firm's 25 person team - including founder Adrian Aoun - set to be relocated to the Internet giant's Mountain View, California headquarters.
Wavii has been regarded as one of the technology world's hottest startups for some time: prior to news of the Google buy-out, Apple was also said to be interested in acquiring the company with a view to bolstering its Siri arm.
However, it looks like the search juggernaut has been quickest off the mark in this case - though both Google and Wavii have yet to comment on the matter.
Founded in 2009, Wavii boasts expertise in natural language technology and is responsible for an eponymous news summarisation app, which is described as a "smart timeline" of reportage and utilises semantic search to create a personalised news feed relevant to the user.
Wavii had previously raised some $2 million (£1.3 million) in seed funding, with investors said to include Napster co-founder Shawn Fanning.
Google's Wavii buy follows Yahoo's recent $30 million acquisition of Summly, the news aggregator app developed by British teenager Nick D'Aloisio.