Dell Software Group's VP: We can now serve customers with end-to-end enterprise technology portfolio

ITProPortal interviewed Kevin Norlin, VP & GM, Software, EMEA at Dell following the unveiling yesterday of the company’s new software group which brings together many recent acquisitions under one umbrella.

What is DSG and how did it come about?

Dell Software Group (DSG) is made up of a number of acquisitions Dell has completed since FY2011 and aims to address three key areas: Systems management utilizing expertise from Quest, KACE, Wyse and AppAssure; Security, engaging Quest, SonicWall and SecureWorks; and Information Management applying Quest Toad, Boomi and Kitenga. Dell Software is already used by 90 per cent of Fortune 1000 companies and has two million users across 100 thousand customers.

What makes Dell Software Group different?

DSG is now able to serve customers with Dell’s end-to-end enterprise technology portfolio. The software portfolio is state-of-the-art and able to address the trends and challenges businesses are facing today including big data, migration to the cloud, consumerization of IT and BYOx programs.

The design of Dell’s products allows us to scale up or down based upon the needs of the individual customer. This is unique to Dell as competitors legacy technology is focused exclusively on enterprise class design point which by definition does not scale down. In addition, DSG solutions are built to be easier to use/manage, more reliable and really secure.

Our customers are saying that it increasingly important to have one vendor to provide an end-to-end solutions. Customers want to communicate with one vendor on how to fix a problem if something goes wrong with mission critical applications.

Could you give us some details on the recent announcement?

Dell is announcing a brand new set of business services to help organisations better plan, deploy and manage mobile and BYOD environments. There is increasing pressure on organizations from a number of constituents to enable employees to access line of business information from anywhere.

Business leaders want their employees to be as productive as possible, which among other things, means that they have to be able to access corporate content from wherever they are, over practically any network. In addition to Dell’s new mobility solutions, enhancements to our PartnerDirect channel programme and an update to our TOAD Business Intelligence Suite demonstrate Dell’s end-to-end solutions that simplify complex data environments, accelerate cloud transformations, reduce mobility obstacles and mitigate security risks.

Could you expand on the BYOD announcement and how are they different than others on the market?

Dell has announced a new mobility solution family to streamline enterprise mobility management. Dell believes that effective BYOD management is the way forward for businesses that want to maintain a competitive edge. However, businesses face significant challenges such as providing access without risking security or adding significant overhead costs to manage the heterogeneity of new technology.

Dell’s portfolio has a broad collection of capabilities including systems management, secure remote access, network infrastructure, mobile application development tools and both physical and virtual enterprise workspaces. A combination of hardware, software and services from Dell can be used to support various stages of BYOD evolution. In specific these technologies are different to others on the market as they are based on open standards and therefore provide a flexible approach leveraging their existing infrastructure and enabling customer choice.

What are the biggest trends and pain points that you’re hearing from customers?

From customers we are hearing that they want to adopt mobile, social, cloud and analytics trends to add business value, however they are currently constrained by legacy architectures and day-to-day operational costs. Finally there is a need to rationalize applications and infrastructure to free up resources. This is leading to a number of changes. Firstly the IT department is becoming more of a portfolio manager, and variable cost and pricing are being implemented, consuming on a basis of outcomes.