Today's Tech: Facebook introduces video ads, Intel unveils Silvermont CPU, and Nokia gears up for Lumia 928 launch

Facebook's alleged new strategy to maximise advertising revenues may have the biggest impact on the user experience yet, with automatically starting video adverts expected to be introduced on the news feed. Sources claim that the ads will start appearing from July, as the social network looks to further cash in on the platform it provides for heavily targeted advertising. The videos will last up to 15 seconds and the move has reportedly been inspired by YouTube's ad system where commercials automatically appear before the video the user has selected. It has been speculated that users will only see adverts from one single advertiser each day and that the videos will be brought in slowly so as not to deter users. The news comes a month after Facebook announced its new advertising programme dubbed 'partner categories,' allowing ad companies to target users based on their purchase history and not just the personal preferences indicated on the site.

EMC and its subsidiary VMWare are to cut over 1,800 posts worldwide in a bid to lower expenses after disappointing company earnings for Q1 of this year. The details were revealed while EMC World 2013 is taking place. The statement reads: "In the first quarter of 2013, EMC implemented restructuring programs to create further operational efficiencies which will result in a workforce reduction of 1,004 positions, All of these actions are expected to be completed within a year of the start of each program." EMC will cut 1,004 positions, while VMWare will cut 800. That represents around two per cent of the estimated combined 78,000 employees.

Nokia CEO Stephen Elop has had to defend his Windows Phone-led mobile strategy, after receiving sharp criticism from angry shareholders, accusing the Canadian of running the company into the ground. According to Reuters, Nokia's annual general meeting (AGM) turned into something of a battleground, with furious investors quizzing Elop as to why the firm continues to struggle against the likes of Apple and Samsung. While Nokia's first quarter results showed some positive signs in the form of a 27 per cent jump in Lumia smartphone shipments, sales of basic handsets and feature phones dropped by around 33 per cent. The Finnish firm is also struggling on the stock market and is currently trading at just €2.70 - a fraction of the €65 per share high recorded back in 2000. However, despite the recent spate of unsettling news, Elop reiterated that Nokia would stay the course with Windows Phone. In addition, Nokia is shortly expected to break cover with its next high-end smartphone, the Lumia 928 - possibly as soon as 14 May, when ITProPortal is lined up to attend a special UK Nokia event.

Finally, Intel has just unveiled its next-generation Atom CPU core. Called Silvermont, this 22nm CPU will power the Merrifield (smartphone) and Bay Trail (tablet) SoCs. While its predecessor, Saltwell (Medfield & Clover Trail), was the first Intel chip to earn a place at the mobile table, Silvermont is the first product released by Intel that should take the performance and performance-per-watt crowns from ARM designs made by Qualcomm, Nvidia, Apple, and Samsung. With the PC market waning, and investors flocking to competitors with proven mobile designs, Silvermont is a very, very big deal for Intel. Silvermont is Intel's first new Atom microarchitecture in five years, and it has been re-architected from the ground up to provide excellent performance, while sapping fewer Watts than its ARM-based cousins. Is a fast mobile x86 CPU enough to save a floundering Windows tablet market, though, or are there other endemic issues at play? Find out more by following the link above.