IBM to talk Chale energy efficiency: Smarter Trends Twitter Q&A set for 15:00 BST

IBM is set to showcase its involvement in energy conservation and community-building projects in Chale, Isle of Wight, as part of the Be The Start sustainability campaign.

The month-long environmental awareness drive is jointly organised by Start UK and Business In The Community, and features a range of leading organisations, each of which takes centre stage for a day in May to highlight its green initiatives.

Global technology giant IBM steps into the spotlight today as a focal point of 'More Vibrant Communities' week and will highlight its work in Chale, a village and civil parish on the south coast of Isle of Wight.

"The reason why a lot of people are really interested in Chale is the way it sets an example," commented Bill Sullivan, marketing lead for IBM's Smart Cities and Smart Energy projects.

To learn more about Smarter Energy in the community and the work being done by IBM and its partners in Chale, make sure to check out the Smarter Trends #IBMChale energy efficiency Twitter Q&A, set to take place later today at 15:00 BST.

The session will see IBM Master Inventor and Chale resident Andy Stanford-Clark (see video, top), Sustainable Chale's Vince Ward, and the Chale Project's Peter Atkinson fielding questions on social sustainability and energy efficiency - register your questions now on the dedicated #IBMChale Smarter Trends Twitter Q&A page and look out for the #IBMChale hashtag throughout the day.

IBM helped launch the Be The Start sustainability campaign on 30 April at its London headquarters.

For more, check out our feature on "The ripple effect of Smarter Energy: IBM's Chale success story steps into Be The Start spotlight," which draws on exclusive interviews with Professor Stanford-Clark and Vince Ward.