We reported back in January that mobile virtual network operator Ovivo had slashed its free smartphone plan down to 100 minutes, 100 texts and 400MB) which might have been interpreted back then as a step in the wrong direction.
Ovivo now offers 150 minutes, 200 texts and 500MB data to any networks (with free calls and texts to Ovivo users) for free, forever. Users only need to pay an upfront fee of £15, a fee that will be added to your account as a credit.
This means that for two months for example, you might enjoy a bigger plan (Ovivo's Ibis) before reverting to the free "Freedom package". Note that calls and texts to landline and mobiles outside your free allowance costs 8p per minute and 5p respectively.
You can also get BlackBerry Services for an additional £5 per month, a fee that will give double your 500MB allowance.
The MVNO uses Vodafone's network and is funded by advertising but we still fail to see how the company plans to break even and grow going forward. When it launched in May last year, Ovivo was giving away 200 minutes, 200 texts and 500MB data.