Wayra Enternships launches London careers fair as Prince Andrew brings royal touch to UK startup scene

Well, it certainly makes a change from plating up roast swan.

Britain's royalty appears to be jumping on the UK startup bandwagon, after HRH Prince Andrew, Duke of York, helped launch a new careers fair organised by Telefónica-backed accelerator Wayra.

Aimed at introducing talented UK graduates to the Wayra network of startup academies and getting them rubbing shoulders with leading tech personalities, the event endeavours to give young people an idea of what it's like participating in a budding venture.

"Initiatives such as this one are incredibly important if we are to help nurture and develop the next generation and empower them to reap the benefits of technology," Ronan Dunne, CEO of Telefónica UK, said.

The fair is being organised by the Wayra Enternships partnership, which was announced a few months ago. Enternships dates back to 2009 and is a portal providing talented graduates with streamlined access to jobs at top startups.

Dunne added: "Wayra Enternships provides the perfect platform to help drive our economic recovery by partnering young talent with the very best digital startups in the UK."

The careers fair is the latest project for Telefónica and Wayra. Other recent initiatives include the Think Big school and community, which aims to improve digital literacy in the UK and get more than 50,000 youngsters coding by 2015.