Brighton creative technology conference Reasons to be Creative (RTBC) has been named the UK's Event of the Year for 2012.
The codetastic get-together picked up the honour at The Critters, an annual design and development awards ceremony organised by "unofficial official" Microsoft blog Ubelly and held at the tech giant's pop-up East London creative space, Modern Jago.
Taking home the gong, Reasons to be Creative was chosen as the winner by a panel of judges featuring .Net Mag's Dan Oliver, top developer Remy Sharp, and Microsoft technical evangelist Martin Beeby, seeing off stiff competition from the likes of New Adventures In Web Design and MK Geek Night.
"I'm really delighted. The other events are terrific and just to be considered as their peer is pretty awesome," commented RTBC founder John Davey.
Reasons to be Creative evolved out of Davey's Flash on the Beach event, which ran from 2006 to 2011 before broadening its appeal to take in the wider creative community and taking on its current name.
This year, Reasons to be Creative runs from 2-4 September and will be one of the focal points of the larger Brighton Digital 2013 festival.
Speakers at RTBC 2013 are set to include Jon Burgerman, Dan Rubin, Stefan Sagmeister and Grant Skinner.