Oracle announces strategic partnerships with Salesforce.com and NetSuite

Oracle and Salesforce.com have buried the hatchet, with the two enterprise services leaders announcing a nine-year strategic partnership that will see them integrate cloud offerings and related technologies.

An official announcement from Oracle confirmed that the two former sparring partners will co-operate across all three tiers of their cloud operations: applications, platform, and infrastructure.

For its part, Salesforce.com will adopt Oracle software and hardware, standardising on Oracle's Linux OS distribution, Java middleware, and Exadata platform. Oracle will assimilate Salesforce.com into its Fusion human capital management app and other cloud-based financial software.

"We are looking forward to working with Salesforce.com to integrate our cloud with theirs," commented Oracle CEO Larry Ellison.

Ellison continued: "When customers choose cloud applications they expect rapid low-cost implementations; they also expect application integrations to work right out of the box – even when the applications are from different vendors. That's why Marc and I believe it's important that our two companies work together to make it happen, and integrate the Salesforce.com and Oracle Clouds."

The new partnership represents a significant turnaround for the relationship between the two firms. Back in 2010, Salesforce.com CEO Marc Benioff slammed Oracle's technology as a "false cloud," with the mercurial Ellison firing back in 2011 by dubbing the Salesforce cloud as a "roach motel."

"Larry and I both agree that salesforce.com and Oracle need to integrate our clouds. Salesforce.com's CRM integrated with Oracle's Fusion HCM and Financial Cloud is the best of both worlds: the simplicity of Salesforce.com combined with the power of Oracle," said Benioff in a statement pertaining to the announcement.

In related news, Oracle has also announced a tie-up with NetSuite aimed at further bolstering its cloud-based services for medium-sized enterprises. That alliance will specifically focus on integrating Oracle's HR software with NetSuite's enterprise planning services.