The All England Lawn Tennis Club's association with IBM stretches back for 24 years. In this video, AELTC Commercial Director Mick Desmond and IBM Client and Services Executive for Wimbledon Sam Seddon explain what has made the relationship such a powerful one, and how the association will be built still further for the Wimbledon Championships 2013.
A new Wimbledon iPad app will bring a still richer experience to fans wherever they are. IBM will be launching its social media sentiment tracking for The Championships, so fans can view player popularity in social media conversations as the matches progress.
The web services will also be taking advantage of IBM's SmartCloud provisioning, allowing the rapid ramp up in scale required as the tournament approaches and dynamic changes to cater for user demand.
The Championships 2013 promise to yield the best partnership yet between AELTC and IBM - head to Wimbledon Insights for more on the technology behind the tennis.