Samsung snaps up video firm Boxee in deal worth $30m

Samsung has confirmed that it has acquired "key talent and assets" from streaming set-top box firm Boxee.

"This will help us continue to improve the overall user experience across our connected devices," Samsung said in a brief statement. Boxee also confirmed the purchase, and said it would have a formal statement later this week.

Samsung did not elaborate on what this means for the future of Boxee, which has offices in Israel and New York. The deal is reportedly worth about $30 million (£20 million), according to Israeli site The Marker.

Boxee got its start in 2007 with the goal "to create a different and better experience for people to watch their favorite stuff on TV," Boxee CEO Avner Ronen said in 2011.

Initially, the service allowed users to get movies and video clips from the Internet on their TV, (which prompted a fight with Hulu). But by 2010, it partnered with D-Link to release the Boxee Box, which Ronen said made Boxee "a much more approachable, mass market product."

By 2011, Boxee unveiled the Boxee Live TV dongle, which connects to the Boxee Box and lets users watch certain channels for no extra fee.

Last year, it released Cloudee, an iPhone app that let users share personal videos from the cloud, as well as a new set-top box in the form of a television tuner with cloud-based DVR features and online services.

Still, cash was reportedly an issue for Boxee. Last month, ATD reported that Boxee was looking for more money, or a buyer.

The news comes amidst reports that Apple is nailing down a deal with Time Warner Cable to bring the provider's lineup to the Apple TV, something that Microsoft already accomplished for its Xbox, as did the Roku.