Apple in $300m negotiations with Microsoft Xbox Kinect creator

According to Israeli news site Calcalist, Apple is currently engaged in talks with semiconductor firm PrimeSense over a possible takeover.

The Israeli company develops chips that enable digital devices to observe a scene in 3D, and worked on the technology behind Microsoft's original Kinect sensor for the Xbox 360.

According to reports, negotiations between the two parties are still in their early stages, but Apple looks set to offer $280 million (£185 million) for the company.

A group of senior Apple engineering staff visited PrimeSense in Israel at the start of July to kick off talks, says Calcalist.

An acquisition could mean that the Cupertino-based company is finally starting work on the much-heralded Apple TV.

Microsoft sold millions of Kinect controllers in the months after it launched the Xbox 360, making it one of the most popular peripherals of all time.

Apple and PrimeSense reportedly held discussions over the technology back in 2010, but Apple's complex system of legal agreements prevented any sort of deal from happening.

According to Cult of Mac, PrimeSense CEO Inon Beracha said, "Apple is a pain in the ass."

Back in January 2011, ITProPortal discussed the future of Apple TV, with our own Desire Athow predicting that the product would benefit from motion sensors.