LG drops Optimus, officially announces 'G2' as new smartphone name

Ahead of its 7 August event in New York, LG has revealed the official title of its upcoming smartphone: the G2.

Dropping the usual Optimus tag, LG is rebranding its mobile lineup, which will soon include the company's new "G" premium brand. Those already carrying an Optimus G device will be stuck with the full name, but all future smartphones released in the same family will carry only the G title.

"Our vision is to make LG's newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience," Dr. Jong-Seok Park, CEO of the LG Electronics Mobile Communications Company, said in a statement.

"The new G2 will build upon the excellent reputation established by previous G Series products," Park said.

Earlier this month, LG sent out invitations to the media, reading "Great 2 Have You!," with a magnified G and 2. The invite, coupled with a teaser video titled "To me, you are perfect. From G...," heavily implied that the G2 will be unveiled in early August.

Details are scant: The successor to the Optimus G will be powered by Qualcomm's Snapdragon 800 processor, also featured in the LTE-A version of the Galaxy S4 and the 6.4in Sony Xperia Z Ultra. But Engadget recently revealed leaked details about what may be a 5.2in, 1080p phone, with a 13-megapixel rear camera and Android 4.2.2 Jelly Bean.

Meanwhile, LG also hinted at a future lineup of Optimus Vu smartphones with a 4:3 aspect ratio display, that will be known simply as "Vu."

Still, the Optimus brand isn't dead yet, according to The Verge, which got confirmation from LG that the company will continue to use the name for its F and L series devices.