4G version of New Google Nexus 7 tablet to cost £299

Asus has confirmed that the 4G version of the new Nexus 7 tablet with 32GB will cost £299. In comparison, the 16GB and the 32GB SKU of the Wi-Fi only version will be £199 and £239 respectively. Note that there will be no 16GB version of the tablet.

The company’s Chairman, Jonney Shih, said in a press release published earlier today that “The new Nexus 7 puts the very latest mobile technology in users’ hands and sets a new benchmark for tablets.”

It also provided a few more details about the tablet itself. Asus used its TruVivid technology to improve colour clarity and brightness and partnered with Fraunhofer to integrate the latter’s Cingo mobile audio technology.

We reported earlier today that DSGi-owned Currys and PC World had put the 16GB and 32GB Wi-Fi versions of the new Google Nexus 7 tablet for £199.99 and £239.99 respectively.

At £299, it is cheaper that the iPad Mini which costs £369 and, at least on paper, absolutely trounces Apple’s diminutive tablet as far as the hardware specification is concerned.

Even more spectacular is how it compares to other similar devices on the market (and we’re not referring to tablets only). For example, the Sony Xperia Z Ultra, which comes with a more powerful system-on-chip, a smaller display, voice capability, a slightly better camera (but with half the onboard storage), costs more than twice the price.