Pinterest rolls out more personalised service but supports 'do not track' privacy option

Pinterest is rolling out a more personalised experience based on the websites you visit across the web, but for those who are uneasy about being followed to the far corners of the Internet, Pinterest says it will support "do not track" technology.

"We're excited to give everyone a more personalized experience, but we also understand if you're not interested!" Pinterest software engineer Ke Chen wrote in a blog post. "We support Do Not Track, and you can change your account settings anytime."

The announcement is part of an upcoming Pinterest update that will let people edit their home feed to better control what pops up. The company will also serve up personalised board suggestions based on activity across Pinterest as well as outside websites with a Pin It button.

"We want you to feel like Pinterest is really yours," Chen wrote. "So in the next few weeks we'll be trying out new ways to help you see more pins you love, and fewer you don't."

For instance, if your outdoorsy boards have been filling up lately, Pinterest might offer rock climbing, kayaking, or backpacking boards. Of course, the more you pin, the better the recommendations, Chen said. To stop seeing boring or monotonous pins, simply tap "Unfollow Boards."

The updates will roll out slowly, so expect to see the Edit Home Feed option within the next few weeks.

To turn on "do not track," head to your Pinterest Settings and scroll down to "Personalization." There you can select yes or no to an option that will "let Pinterest personalize your experience based on other sites you visit." It is set to "yes" by default.

Why would you want "do not track" enabled? Allowing services or browsers to keep track of web activity, or cookies, can be useful, like remembering passwords and settings on sites that you surf to frequently. But there are also concerns about targeted advertising and how much data is really collected.

As a result, top tech firms like Apple, Yahoo, Microsoft, Google, and others have implemented "do not track" technologies over the years. Pinterest said that its effort most closely resembles that of Twitter, which was implemented in May 2012.