Ouya angers unhappy customers by offering less than £10 compensation to win them back

Ouya is offering disgruntled Kickstarter backers a small amount of store credit as a way to make amends for a series of delays and poor initial reviews for its low-priced, Android-based game console.

"It wasn't OK that some of you — our most loyal supporters — didn't get your Ouya until after it was on store shelves. Others had an issue with our still-new customer service. Despite your frustrations, you've played on, putting up with our bumps and bugs as we work to get better every day," Ouya CEO Julie Uhrman wrote in an email sent to "our beloved backers" over the weekend.

"If you feel you've had any kind of less-than-Ouya experience with us (a polite way of saying at any time you felt pissed at us for whatever the reason: late shipment, missing controllers, a delayed response to a CS ticket you opened), we'd like to give you a store credit of $13.37 to use toward any purchase(s) on [Ouya's Discover Store]."

The compensation amounts to £8.70 — one commenter on the Ouya Forum snarked, "Spare no expense!"

"If you are annoyed with us, we hope this is a first step toward winning back your

"And for those that are loving on us, love on," she added.

Though the Ouya reportedly sold out on Amazon shortly after its debut, many Kickstarter backers of the £99 console reported that they didn't receive their units in advance of retail availability, as promised by the company.

What's more, the initial reviews of the highly anticipated, highly publicised games console weren't very positive. "The Ouya could be a great budget Android-based gaming system for everyone – but right now, it's not even close to that lofty goal," wrote Will Greenwald in our review (listed above).