ITProPortal headed to the heart of London's Tech City today to witness the launch of Tottenham Hotspur's new digital gaming platform for children.
The product, called Tottenham Turfies, is a game targeted primarily at seven to 10 year olds, which the football club describes as "The world's first 'fully immersive' entertainment platform for children to be created and developed by a Football club."
Tottenham Turfies is built on HTML5 with touch capabilities in mind, though it can still be played via mouse and keyboard. Since it is browser-based, it is compatible with smartphone and tablets, as well as desktop computers.
Using avatar-style characters (the Turfies), quizzes and competitions, the product aims to develop children's skills, such as hand-eye coordination, problem-solving and creativity. By completing games and levels, players can earn virtual trophies and coins that can translate into real-life prizes, like Stadium Tours, places on Tottenham Hotspur Soccer Schools and club merchandise.
While the debate surrounding child safety online rages on, the football club was keen to stress the child safety elements built into the game. A parental email address is required for signing up and children are unable to message each other on the site.
Made in conjunction with production agency Hangar Seven, the game went live this morning.
"We wanted to make Tottenham Hotspur Football Club more accessible to a younger age group and reach out to the next generation of fans around the world who will play a vital role in the future of the Club," said club chairman Daniel Levy.
"We believe this fun and entertaining concept is the perfect way to engage our younger fans like never before."
The club did not reveal the exact cost of the project, but called it a "serious investment" that has required "twice as much [money] as any other programme" that it has worked on.
Tottenham Hotspur ambassador and former captain Ledley King called the platform "a great opportunity to meet your idols" and said it will make interacting with football clubs "a lot easier" for children.
A future Tottenham Turfies app release is not currently on the cards.