BlackBerry Z30 gets hands-on treatment in purported leaked video

BlackBerry's hotly tipped new 5in flagship smartphone, now thought to be dubbed the Z30 (née the A10/'Aristo'), appears to be have gotten some very early hands-on treatment courtesy of Vietnamese blog Cellphone S.

The site has posted video footage allegedly showing off the Z30 in all its large-display glory and reiterating some of the key specifications linked to the device.

Once again, we're hearing that the Z30 will sport a 5in AMOLED screen with a 720p resolution, as well as packing a dual-core Snapdragon S4 Pro processor supported by 2GB of RAM. It's also thought that the new handset may mark the debut of BlackBerry 10.2.

Elsewhere, the rumour milll has the Z30 offering an 8-megapixel primary camera and a 2-megapixel front-facing snapper, plus a 2,800mAH battery and 16GB of on-board storage.

The BlackBerry Z30 represents the Canadian manufacturer's latest attempt to re-establish itself as a major player in the global smartphone market following years of decline.

Earlier in 2013, the firm broke cover with its new OS, BlackBerry 10, which was introduced alongside two new devices. The BlackBerry Z10 is a full touch-screen affair intended to go toe-to-toe with the likes of Apple's iPhone 5, while the Q10 flaunts a physical QWERTY keyboard and nods to the company's traditional enterprise user base.

For more on the latter device, check out our review of the BlackBerry Q10.

However, those handsets weren't as keenly received as BlackBerry had perhaps hoped and recent market data shows the company now lagging behind Windows Phone in terms of units shipped.

Industry observers will therefore want to pay close attention to the arrival of the BlackBerry Z30 as it looks increasingly key to the company's attempts to reinvigorate its brand and capture the imagination of consumers the way it did in the heady 'CrackBerry' days.