Xiaomi underlines dominance over Apple in China, sells 100,000 devices in 90 seconds

Chinese budget smartphone maker Xiaomi has sold 100,000 of its new devices in just 90 seconds, after taking 7.45 million pre-orders, reports Tech in Asia.

The Xiaomi Hongmi device was first unveiled at the end of last month and was given a very budget $129 (£86) price tag. After going on sale yesterday, the first 100,000 phones were snapped up in just 90 seconds.

The device the Chinese are getting really excited about has a 720p, 4.7in screen, a quad-core 1.5GHz processor and an 8-megapixel rear camera. The phone supports TD-SCDMA 3G data transmission technology, so it can only be used on the China Mobile network.

Following the barn storming success of the Xiaomi Hongmi device, Tech in Asia reports that Xiaomi has now raised its sales target for the year from 15 smartphones to 20 million smartphones.

Despite only launching its first device in just 2011, Xiaomi has already overtaken Apple in China, pushing the US company to the bottom of the pack of in the country.

Meanwhile, Samsung remains on top of the global market with a 17.6 per cent share, having shipped 15.5 million smartphones in the second quarter of 2013, according to the new figures released by Canalys.

Rising star Xiaomi took a 5 per cent share, shipping 4.4 million devices in Q2 2013. In the same period, Apple shipped just 4.3 million iPhones, taking a 4.8 per cent market share. Lenovo, which also produces ThinkPad laptops, took second place, shipping 10.8 million devices.