Three times as many new iPhone users have switched from Samsung as new Samsung buyers have from Apple in the last year, according to new US consumer research.
Furthermore, despite it widely being reported that Apple is losing out to Android based smartphones, the survey found that 20 per cent of new iPhone users had previously owned an Android OS device, whereas just 7 per cent of Samsung buyers had switched from iPhone.
The data compiled by Consumer Intelligence Research Partners (CIRP) also found that, whilst Apple has a reasonable retention rate, with 42 per cent of customers in the last year upgrading from an old iPhone, Apple is struggling to attract first time smartphone users.
During the period, just 26 per cent of Apple customers were upgrading from basic phones, compared with 37 per cent of Samsung buyers.
"Samsung gets more customers upgrading from basic phones than Apple does. However, there are significant differences between Apple and Samsung buyers that switch brands, and those that remain," said CIRP in its report.
"Samsung buyers are mostly prior Android and basic phone owners. Apple owners similarly come from iOS, with a smaller share of these customers coming from basic phones. 42 per cent of Apple customers already have the Apple iOS operating system, while 43 per cent of Samsung customers have Android."
The data was collected between July 2012-June 2013 through four quarterly surveys of 500 US smartphone buyers who purchased a mobile phone in the preceding 90 days.
Image credit: Flickr (Anna Fox)