There has been a lot of noise in the press about how Google keeps blocking Windows Phone from running various YouTube apps that essentially mess with the product. I'd advise you to read as many accounts as you can (see our latest report on the issue here). It's very amusing and shows a little bit of the old Microsoft, the old Steve Ballmer. Google should be leery, if not worried.
In fact, if I was Google, I'd let Microsoft do its own thing with YouTube. Just ignore them. Google should avoid getting into what appears to be a skunk fight.
What's been going on is that Microsoft keeps releasing various YouTube apps for its phone operating system. There is no real reason for this. In the beginning – and this has been noted by others – if you wanted to watch YouTube videos on Windows Phone you'd simply link to the mobile version of YouTube. No app was necessary.
But Microsoft wants to make a game of it to show the world that Google is not the simple-minded "do no evil" goofball company it purports to be. It is, in fact, like Microsoft, a huge corporation trying to take over the place using any means possible.
So Google falls for the Microsoft scheme. Microsoft brings out apps that violate the YouTube terms of service, such as an app that strips YouTube advertisements. Microsoft gets blocked. It brings out an app that actually lets you download the videos. Blocked. It does whatever it can to get Google to block them. Now Microsoft is not only wasting Google’s time, but it’s making the company look like mean spirited spoilsports. This goes on and on, with plenty of press and Microsoft crying foul at every turn.
Microsoft is making itself look like the good guy, or the crime victim, or the little kid beaten by the Google bully.
Google, which essentially has no press office to speak of and hates to talk to the media, ends up looking like a jerk.
Microsoft has finally found a chink in the Google armour after all these years. For once in its history Redmond can win the so-called "pissing contest." Google is in fact susceptible to such a cat fight because it is arrogant, perhaps more so than Microsoft ever was.
Google never liked Microsoft and mostly ignored them, believing that Microsoft is on the wrong side of history. So who cares what Redmond does, right? Google considers itself on the right side of history and it does not have to deal with has-beens. Or so it thinks.
Microsoft always resented Google. What did it really do to get so big? Auction advertisements based on a search result?
Microsoft has lost most of its talent by the stupid use of stacked ranking and incompetent management structures, so it's weak. But it does still have its corporate DNA. When it comes to cat fights, the Microsoft DNA is mean and nasty. All it needs is one weakness to get the better of the competition, and it has found Google's.
Published under license from Ziff Davis, Inc., New York, All rights reserved.
Copyright © 2012-2013 Ziff Davis, Inc