BlackBerry’s latest smartphone the Q10 has seen dismal sales with some retailers reporting almost no demand for the firm’s QWERTY keyboard device.
A Wall Street Journal report cites one retailer that sells various handsets across 16 stores in the US Midwest as stating that he "saw virtually no demand for the Q10” and that any devices that were sold came back from customers a short time after they left the store.
Things don’t get any better north of the border in BlackBerry’s home country of Canada with one network executive confirming the Q10 is having a torrid time of it.
“The Q10, the one we all thought was going to be the saviour, just hit the ground and died. It didn’t drive the numbers that anybody expected,” said the anonymous Canadian network executive.
Sprint, one of the largest networks in the US, did say that customers have been asking for devices with physical keyboards though it’s telling that none of them asked for a BlackBerry device. Business customers, however, have been requesting the Q10 from Sprint and it speaks volumes for their reputation in this area that the handsets are still in demand.
The Q10 shipped with a 1.5GHz dual-core processor, 3.1in 720 x 720 pixel display, 16GB of onboard storage and 2GB RAM. It has an 8-megapixel camera on the back and 2-megapixel one on the front, and boasts the aforementioned QWERTY keyboard that many business people crave but still runs on the BlackBerry 10 OS.
The device was released in the middle of 2013 alongside the touch-screen Z10 with BlackBerry hoping that one of them would help change the firm’s fortunes and the early signs were good as the Q10 became Selfridges’ fastest selling gadget ever.
This was as good as it got for the two devices as neither could turn around BlackBerry’s fortunes and the management are looking at whether or not to sell the company.