Twitter strengthens social TV ties with Trendrr acquisition

Twitter has acquired social TV tracking service Trendrr as it seeks to further embed its service with TV networks and advertisers.

Trendrr confirmed the transaction earlier today with the company’s expertise and two main products, Trendrr.TV and Curatorr, now coming under the Twitter umbrella.

“Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter,” stated Trendrr founder Mark Ghuneim on the company blog.

A Twitter spokesperson told Mashable that the micro blogging company is most interested in the Twitter-verified Curatorr product. They stated that it would allow Twitter to “offer additional services to networks, publishers and other organisations”.

Ghuneim confirmed this was the case by adding that Curattor “will work with media companies, marketers, and display ecosystem partners to create compelling user experiences”.

Trendrr consists of two products with Trendrr.TV giving TV networks, publishers and media agencies tools to follow TV engagement across various different social media platforms. Curattor goes even further than this by allowing the same people that use Trendrr.TV to identify high quality Tweets that have a chance to be retweeted by the TV show’s Twitter account and thus increase engagement and exposure.

Twitter has had its eye on television over the past year as it looks to try and take advantage of the riches on offer in the TV advertising space. Facebook are also trying to capitalise on the sector with rumours they will be offering TV style advertising spots on the site in the coming year.

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