Adobe previews new tools for creative professionals at Reasons To Be Creative

We've been eagerly anticipating the Reasons To Be Creative web design festival for some time now, and we're pleased to say that the day has finally come. There's scarcely been a more pristine time to hop a train from the Big Smog down to Brighton, and as well as soaking up the clean sea air and bright (but not too bright) sun, we're currently counting down to the opening keynote, set to be delivered at 10:00 BST by Adobe senior worldwide Creative Cloud evangelist Paul Trani. We hope you join us as one the UK's most exciting technology events gets under way in style!

For some background reading, why not check out our Reasons To Be Creative preview?

  • 02 September
  • 13:58

    Thanks again, everyone! What a great event - be sure to say hi if you see us!

  • 12:16

    Thanks for joining for this morning's Reasons To Be Creative keynote - we hope you enjoyed it as much as we did. Lots of exciting things to check out down here in Brighton, not least this evening's Inspired Session with the one and only Stefan Sagmeister and the RTBC Startup Marketplace, curated by Shopify. If it's early-stage ventures that get you out of bed in the morning, be sure to bookmark the ITProPortal Startups hub.

  • 12:13

    Caffeine addicts of the world, unite!

  • 12:11

  • 12:03

    Superb opening session here at RTBC, looks like creative professionals have some really exciting new tools to look forward courtesy of Adobe

  • 12:01

    Right, that's all from Adobe senior worldwide Creative Cloud evangelist Paul Trani - back to the Colorado mountains with you, son

  • 11:58
  • 11:56

    If you're interested in Adobe's latest products, why not brush up your knowledge by checking out our Photoshop Creative Cloud review? In the words of software analyst Michael Muchmore, it "changes everything"

  • 11:54

    Paul Trani sounding off: "This is where things are heading – making things smart and easy for you."

  • 11:52

    These new tools (and presumably the products that feature them) are "coming very soon," Paul notes

  • 11:52

    Well, actually you saw it Adobe's MAX conference if you were there, but it doesn't sound half snazzy, does it?

  • 11:51

    The next iteration of Adobe Flash - you saw it here first people

  • 11:48

  • 11:42

    And this is a new width-manipulation tool for Flash. Paul says it will help design professionals give their creations a more organic look

  • 11:41

  • 11:36

    And this is the (nearly) completed article - pretty neat, huh? Paul was literally just waving the brush spray can-style over the canvas and it picked up all the necessary strokes, colours and textures

  • 11:35

  • 11:33

    People like babies, so we're going to use a photo of a baby to demonstrate Painting with Bob in action - here we are starting to rough out a portrait of the adorable little tyke

  • 11:31

  • 11:29

    "Painting with Bob" is an intelligent brush that "understands the pixels" behind a photo and enables users to digitally paint without, well, having to be any good at painting

  • 11:26

    Paul is giving us a sneak peek of some of the new tools set to feature in upcoming Adobe product refreshes

  • 10:57

    Just how far have creative tools for professionals come? To put things in perspective, Paul casts an eye back to Photoshop 1.0 - that there was the cutting-edge in 1990

  • 10:55

  • 10:40

    Paul is showing off Adobe's first forays into the hardware market, the Project Mighty stylus and Napoleon ruler

  • 10:40

  • 10:38

    Paul Trani: When one person borrows an idea, it's called stealing, but when many people do it, it's called a trend

  • 10:36

    Drink, have friends, have enemies, be social, think like a child, and be a little crazy - Paul Trani sums up his keys to productive creativity

  • 10:35

    When it comes to creativity, kids are geniuses - 98 per cent of five-year-olds rank as creative gurus in testing compared to just 2 per cent of adults

  • 10:31

    Paul Trani: Businesses get a better return out of individuals who are creative and think outside the box

  • 10:28

    Adobe's Paul Trani takes the stage at Reasons To Be Creative to deliver his keynote, dubbed 'Tools and Creativity'

  • 10:27

  • 10:26

    John Davey gets ready to hand over to this morning's keynote speaker, Paul Trani, otherwise known as Adobe's senior worldwide Creative Cloud evangelist: "I don't really want to babble on too much. We are here to have some fun."

  • 10:23

    John has highlighted the RTBC Student Showcase, which features top end-of-year projects from local students: "If you're an agency looking for an intern, it might be a cheap way to find them."

  • 10:21

    Getting underway now, Reasons To Be Creative founder John Davey is opening the show and serving as MC this morning

  • 10:20

  • 10:15

    Yes, we're in. The Dome is decked out in a suitably arty manner

  • 10:14

  • 10:13

    Initial impressions: the soundsystem here absolutely rocks. I overheard a couple of lads talking about an Orbital gig here, so we're talking seriously premium stuff

  • 10:10

    Filing into the ritzy Brighton Dome now for this morning's headline act

  • 10:09

  • 10:00

    Brad Frost, Memo Akten, Jon Burgerman, and Stefan Sagmeister are some of the big names on tap over the next couple of days

  • 09:58

    If you're with us down in Brighton today, one of your first ports of call will no doubt be the Reasons To Be Creative schedule. If you've been foolhardy enough to miss out this year, you probably want to steer clear of it, as it may provoke an envy-induced rage

  • 09:43

    For some meatier background reading, be sure to check out our interview with Reasons To Be Creative founder John Davey, where he tells us the story behind the award-winning event

  • 09:41

    Brighton is buzzing with positivity today - when was the last time you smiled in a queue I wonder?

  • 09:40

  • 09:38

    Good morning readers! We're currently embedded in the gorgeous Brighton Dome getting a quick caffeine fix ahead of this morning's big Reasons To Be Creative keynote