Apple’s Japanese suppliers working flat-out ahead of iPhone 5S and iPhone 5C launches

Production of the iPhone 5S and 5C is being ramped up in Japan with parts manufacturers’ reporting that production is in full flow ahead of the new device launches.

A Nikkei report, quoted by Cnet, states the likes of Japan Display Inc [JDI] and TDK are almost at full capacity ahead of the new devices being launched in under a week’s time.

JDI, formed after a merger of the small and medium-sized display business of Sony, Hitachi and Toshiba, is in “full production” mode with TDK, who provide Apple’s inductor coils, boosting production this summer to satisfy demand for the new devices.

The same news report also cites an IHS analyst, who states the sales of the new iPhone models could spark an increase in the price of flash memory, of which Toshiba is Apple’s primary provider.

Even with all this optimism, Japanese producers are sceptical that they’re becoming too over-reliant on Apple and that if the demand for Apple products diminishes it will leave them in a precarious position.

Earlier this year, Apple stated that they had sold 31.2 million iPhones during Q3 2013, which was a rise from the 26 million sold in the same quarter in 2012 but a drop from the Q2 2013 total of 37.4 million.

Apple is expected to unveil its next set of devices on 10 September with events taking place in both California and Beijing. It’s widely expected the company will release its first mid-range smartphone in order to target emerging markets and try to snatch market share from rival Samsung.

Further details on the devices are scarce and the iPhone 5C is likely to be very similar to the iPhone 5 with the possible addition of NFC technology. The iPhone 5S, meanwhile, will improve upon the specifications of the iPhone 5 with a faster processor and higher megapixel camera.

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