Intel’s European VP and EMEA GM, Christian Morales, led the company’s press conference earlier today at IFA. The company, he says, acknowledges that the works and the technology market is transforming very fast but reckons that Intel is well placed with a two-pronged approach thanks to Haswell and Baytrail.
He also touched upon the growing importance of 2-in-1 and other convertible laptops, pointing to internal research carried out by Intel that not only highlight the massive interest in a non-traditional form factor (translating in a fivefold increase in intention to buy) but also a marked preference for large display tablets.
More than 110 designs will be present at Intel’s booth at IFA although it is unlikely that any will contain Intel’s new XMM 7160 4G integrated multimode/multiband LTE solution. The product is being hailed by Intel as one of the smallest and most power efficient solutions on the market.
Other themes covered during the presentation were perceptual computing technologies such as gesture, speech and facial recognition and the forthcoming “Scott Expedition”, a once-in-a-lifetime trip carried out by Ben Saunders to the South Pole and back, a trek where his team will be using Ultrabooks and satellite communication to share the story of his journey and talk about challenges.
All major Intel partners have announced new models based on the fourth generation Haswell architecture at IFA. The event happens to coincide with the lucrative fourth quarter which sees back-to-school promotion kickstart a period that will carry on to Black Friday and the holidays’ season, culminating with Christmas and the sales frenzy that usually follows.
Morales also hinted that the number of 2-in-1 products coming to market in the last quarter of 2013 is likely to be around 10x more, comfortably hitting 50 designs with, surprisingly, a couple of 15.6in models as well. We will try to swing by Intel’s booth over the next few days to get up close and personal with these.
Below are a selection of pictures from the presentation.