German company demos stunning business laptops at IFA 2013

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Schenker Technologies is a small German operation that came to our attention a few weeks ago when they launched a new range of gaming laptops in the UK, the XMG bran. Like Dell (with its Alienware range), it is also looking to cater for the discerning business worker who turns into an avid gamer after dark.

We met with Graham Schmidt who is in charge of international development at the company to find out more about the new business range of products that Schenker is offering.

Three laptops were on show at Showstoppers, the indie event that runs alongside many big ones and is an opportunity for the press to get close and personal with vendors and products.

All three were, by all accounts, very thin and light, easily falling into the Ultrabook category. Two of them were actually thinner than my own Toshiba Satellite Z830, which is no small feat. In addition, they boost some eye-catching features like a touchpad that actually spans the whole width of the palm rest, full HD touch display and Intel’s latest fourth generation Haswell processors.

Like countless other operations, Schenker doesn’t make laptops but instead gets them from one of the many Taiwanese giants that builds them. What is actually much more surprising is the build quality which is impressive and shows how far ODMs have come from. We got wind that Schenker’s business laptops are not from Clevo.

Just like for tablets and smartphones, small shops and white labels have almost caught up with the big guns out there. Put it this way, I wouldn’t mind swapping my Toshiba for one of the models on show for a while, based on the few minutes I spent with them. Long term though is another story as Schenker is not a well-known brand outside Germany and may struggle, without proper marketing, to get the word about its products out.

Note that the company has set up a UK shop and sells the S413, from £875. While it may seem expensive for what is essentially a white-labelled laptop, the specs are on the very high end of the spectrum.

There’s a 14in display with a 1,920 x 1.080 pixel resolution, a quad-core Intel Core i7-4750HQ processor (clocked at 2GHz with a 3.2GHz overclock with 6MB cache), 4GB of RAM (upgradable to 16GB), a 320GB Seagate Momentus HDD, (upgradable to a 1TB Samsung EVO 840 drive), two year collect and return warranty. Boosting its specs brings the price to just over £1,450 which is still very decent for a laptop that powerful.

All in all, some really interesting devices on display. It is likely that many manufacturers (Novatech, Scan, PC Specialist etc) will very imminently unveil similar products. Interesting times indeed.