Haier, the world’s biggest manufacturer of so-called “major appliances”, had a busy IFA with the launch of a number of tablets and smartphones as well as the unveiling of a 55in OLED TV which ranks amongst the best looking television sets on the market (but you still cannot buy this 4mm thick TV anywhere).
There were six handsets on display with four of them running quad-core system-on-chips (either from Qualcomm or Mediatek), a clear indication that quad-core products are likely to scale from entry-level to top-end and pushing dual-core to the margins.
The top of the range model is the Haier Phone W919, a phablet with a 5.7in display, 1GB of RAM, 8GB of onboard storage, a 1,280 x 720 pixel resolution, a Mediatek MTK6589 SoC clocked at 1.2GHz (based on the A7 rather than the A5), a 13-megapixel rear camera and a front-facing 8-megapixel one, flash, Android 4.2, a 2,600mAh battery and two SIM slots.
As for tablets, seven models were announced with three quad-core models and one Intel CloverTrail Atom Z2560 system-on-chip. All of them have 1GB of RAM, 8GB onboard storage and a microSD card slot. The top of the range model is a quad-core chip clocked at 1.8GHz and with a 1,280 x 800 pixel display.
Unfortunately, you cannot still purchase any electronic products from Haier in the UK which makes the whole discussion about the brand a bit moot at that point. But we’ve been told that it is a matter of time before that happens.