Let's Get Real 2013 preview: From GOV.UK to the democratisation of data

The 2013 Brighton Digital Festival is now well under way and one of the highlights of this year's line up is only a week away. The Let's Get Real conference is an honest look at digital change and provides the opportunity to spend the day listening to and networking with some of the leading lights currently rocking the digital world.

If you don't believe me, here are a few of the accolades garnered by just one of the organisations represented. GOV.UK, which is the new single domain for the government and receives 30 million visitors a month. In 2013, it won the British Design of the Year Award and was the first web-based content to ever win a D&AD Black Pencil gong.

Awarded for work that is not only the best of its kind but has fundamentally changed the rules of the game, Padma Gillen, content designer for GOV.UK, will be speaking at the event and is keen to illustrate how to put user needs at the centre of content design by sharing his knowledge.

Also represented will be speakers who have gained insights at Penguin, Time Out, the V&A, and Channel 4, covering issues that include evolving business models, content strategies and using data to drive positive change.

Taking place on Monday, 16 September (from 09:30-20:00) at the Brighton Dome Studio Theatre, this will be Let's Get Real's second national conference. Pushing all the right buttons when it comes to what the Brighton Digital Festival is about, it is a day for culture-facing businesses to gain insight from digital pioneers in how to use multiple digital platforms more effectively.

In addition, Let's Get Real aims to identify what data to measure, how to measure it and how to demonstrate its impact. The aim is find out how to best reach audiences and improve user engagement.

The conference ticket (£145) covers a full day at the Dome Studio Theatre (including lunch), followed by an evening reception at Brighton Museum and Art Gallery. The evening will be a curated set of digital show-and-tell projects, mixed in with the collections, plus the launch of the second Let's Get Real report.

Other speakers include Charlotte Richards, who heads up the Insight team at Penguin, will be talking about looking for innovative ways to support faster, better business decisions and drive performance through the power of insight. She's a passionate advocate for the "democratisation" of data and has had experience delivering insight-driven solutions across a number of sectors, including financial services, retail and leisure.

Elsewhere, Andrew Lewis - digital content delivery manager at the V&A - will also be speaking and will talk through a recent case study. He is responsible for the technology platforms that deliver the museum's digital content to web and mobile, and for leading their development.

For more information, head to Culture24's website for the full list of speakers and details of the Let's Get Real conference.

Sarah Agnew is an author, freelance writer, and Brighton resident. Some of her other work can be found on her ModernBrickaBrack blog.