Yahoo rebrands Lexity acquisition Yahoo Commerce Central

Less than two months after Yahoo purchased Lexity, a online store for e-commerce tools, the web giant has renamed the service Yahoo Commerce Central.

Introducing the service on a new Tumblr blog (another of the firms big recent acquisitions), the company said: "Running your business just got easier. Today, we're proud to introduce Yahoo Commerce Central, your one-stop shop for simple, affordable, and effective tools for your store."

When Yahoo purchased Lexity at the end of July, it said that all of its current tools and products would continue to be supported, something which has stayed true with this transition, designed to fully integrate the service with Yahoo's Small Business arm.

Lexity was created four years ago by a former Yahoo employee and provides tools, add ons, and apps designed to help small and medium size organisation's e-commerce business.

The available apps are supported by over 30 platforms including Shopify, Magento, and BigCommerce, as well as Yahoo's equivalent.

One of its key products is the Live Insights app which allows merchants to monitor customer activity in real time, chat instantly with visitors online and get actionable insights, traffic analysis and historical revenue trends.

"Find all of the marketing tools you need to help you increase your sales, efficiency and profitability in our App Gallery. We offer a host of apps to help you list and advertise on leading shopping and search engines, sell your products on Facebook, and much more," added the Tumblr post.

Yahoo also said that they will continue to enable developers to write apps for the platform, and has renamed the Lexity developer portal the Commerce Central Developer Portal.