78% of buyers choose Apple iPhone 5S over iPhone 5C

Apple’s iPhone 5S is outselling the iPhone 5C in every country in which it’s sold worldwide with China showing a nine to one split in favour of the higher spec device during the first 72 hours of sales.

A Localytics survey shows that on average 78 per cent of consumers opted for the iPhone 5S with figures showing that 69 per cent of UK consumers opted for the device over the cheaper alternative.

The largest swing in share was in China and Australia where 91 per cent of customers opted for the iPhone 5S, with Localytics speculating that the device’s new gold colour-way had a whirlwind effect on sales in China especially.

“There was a lot of hoopla around the addition of the gold-coloured iPhone 5s as a very attractive addition in particular for Asian markets so this hypothesis may hold true. Keep in mind the gold-coloured version is only available on the 5s, not the 5c,” Localytics commented in a press release.

Localytics stated the lowest ratio of 69 per cent in the UK “could be the result of a more cost-conscious buyer” that has a “slightly less strong affinity for the 5S”.

When it comes to the number of customers actually owning the new devices, the US leads the way with 68 per cent of all active iPhone 5S and 5C devices. Japan came second on 13 per cent with the UK coming in third place with around five per cent of the global number of devices.

Apple’s new devices are the best selling smartphones in company history with nine million sales in the first weekend alone with many retailers in the UK complaining they didn’t have enough iPhone 5S devices to cope with demand. The iPhone 5C, meanwhile, is widely available with both analysts and consumers unimpressed by the device due to its higher-than-expected pricing.