BYOD firm Enterproid snags $25m in funding round, changes name to Divide

Bring your own device (BYOD) service Enterproid has just announced a series B funding round of $12 million (£7.5 million).

The company has now gained $25 million (£15.7 million) in total funding, which it hopes will help it attract a larger customer base.

Google Ventures, along with existing investors Qualcomm Ventures and Comcast Ventures, were amongst some of the organisation's biggest backers.

To mark its successful funding round, Enterproid has confirmed it is changing its name to Divide, which is also the name of its flagship product.

Divide uses a 'container model' to tackle the massive BYOD trend by separating corporate and personal data on devices, allowing individuals and businesses to migrate files between the cloud and on-premise business environments securely.

"With today's Series B investment round, we think that this marks a key milestone in our journey as a company," wrote Divide co-founder and CEO Andrew Toy in a blog post.

"This is a culmination of the work we've done over the past few years establishing the secure container-model for BYOD and also establishing Divide as the leader in that space. Now, with this Series B investment, we're focused on bringing Divide to as many people as possible."

According to the company, its Divide app has been downloaded over 200,000 times on both iOS and Android devices.

BYOD is a fairly recent phenomenon that has posed a tricky problem to many organisations, both large and small.

ITProPortal earlier this year attended Ovum's BYOX World Forum and the message there was clear: ignore BYOD and risk losing control of your corporate data.