Vodafone announces 100,000 4G sign ups less than seven weeks after launch

Following the initial launch of Vodafone's 4G services at the end of August, in a sign of increased 4G adoption, the firm has announced 100,000 sign ups to its superfast network.

The network now covers the entirety of Greater London, as well as towns outside the M25 such as Harlow, Dartford and Windsor.

Although the Vodafone 4G network is available only around London at the moment, Liverpool and Glasgow are set to be added this month, whilst a number of other major cities including Manchester, Newcastle and Nottingham are set to be switched on by the end of the year.

EE's 4G network, which was launched around a year ago ahead of competitors after the firm repurposed its 2G and 3G spectrum before the 4G auction, is now available in over 100 towns and cities across the UK and covers 60 per cent of the UK.

O2 launched its network on 29 August, the same day as Vodafone and is likely to have equalled or surpassed Vodafone's sign ups as it also switched on in Leeds on the same day.

Those who sign up for a Vodafone 4G Red contract before the end of October will get an extra 4GB of data per month free for the length of their contract. The firm also offers free Spotify or Sky Sports Mobile TV as part of the service.

"We're giving people a reason to get excited about ultrafast 4G and more than 100,000 have already joined in," said Guy Laurence, chief executive of Vodafone UK.

"We're also giving busy businesses a boost by helping them take their office with them when they're out and about. We've been switching on a new site in the London area every half an hour and now people in more than 80 towns and districts can enjoy Vodafone ultrafast 4G."