EE has revamped its 4G price plans as the mobile operator splits its 24-month contracts into two distinct bands with pay as you go [PAYG] and data-only plans added to the offering.
The new offerings are split into 4GEE and 4GEE Extra with customers able to choose the plan that suits them depending on the amount of data consumed in a month with most plans continuing to offer unlimited UK minutes and texts.
“Whether they want the flexibility of pay as you go, the UK’s most affordable monthly plans, or to make the most from their smartphone with the world’s fastest speeds and biggest data bundles, EE is the number one 4G network,” said Olof Swantee, CEO of EE, when explaining the changes.
4GEE plans start at one offering 1000 UK minutes, unlimited UK texts and 500MB of data with the monthly cost ranging from £18.99 to £44.99 depending on the handset. There are then two additional 4GEE plans offering unlimited UK texts and minutes with one including 2GB of data, which costs between £23.99 and £49.99 per month, and the other coming with 5GB of data and costing between £29.99 and £54.99 per month.
For heavier users 4GEE Extra offers larger data plans with every one under the umbrella benefiting from 4G speeds above 30Mbps, where available, and free roaming to selected countries, a move that mirrors that of competitor Three.
The cheapest plan offers 4GB of data and is priced between £26.99 and £47.99 with the other three plans including 10GB, 20GB or 50GB of data. The monthly respective pricing ranges from between £32.99 and £52.99, £37.99 and £57.99 with the largest data plan costing £74.99.
EE’s data only “super user” plans come in two sizes with 20GB for £36 per month and 50GB for £50 per month as long as a two-year contract is signed up for. PAYG is available on all 4GEE capable handsets with a variety of 30-day bundles offering between 100MB and 10GB of data priced between £3 and £30.
The network operator also revealed that it would unveil details in November on its plans to trial 4G speed technology with speeds of up to 300Mbps in London with a wider rollout expected in 2014.