HMV launches new mobile app

HMV has finally arrived in the mobile music space with an app that it claims is the only native app apart from iTunes that allows music downloads on iOS.

One of the elders of the Great British high street has finally joined the mobile music revolution with the free app that aims to marry up the “experience of discovery” linked to shopping for music in a traditional store to that of using a mobile app.

“I’m excited to say that we’re putting music ownership back into focus with the launch of our new digital music products. For the first time, music lovers have the ability to experience the traditional feel of HMV on the high street and have the option to discover and build a digital music collection, delivered and managed across devices, from HMV, the Home of Entertainment,” said James Coughlan, MD of HMV Digital.

Anyone that downloads the app can “Shop” using HMV’s catalogue of songs in order to buy and pre-order MP3s, with the press release stating that it’s the “first non-iTunes-based service on Apple’s iOS platform to allow the purchase of digital music downloads through a native app experience”.

“Look” allows anyone with the app to scan the cover of a CD and access 30-second track previews before then buying the song via the MP3 store. When in an HMV store customers can use a mobile device as a listening post with free in-store Wi-Fi allowing every song on an album to be bought whilst in store.

The third strand to the app, “Listen”, provides a music identification service that links to the MP3 store and again allows buyers to purchase songs they like the sound of.

HMV has had a rocky time this past year after going into administration in January and being bought out by retail recovery specialists Hilco in April.

Image Credit: Flickr (Kake Pugh)