Google targets emerging markets with Android KitKat

Google is taking aim at emerging markets with Android KitKat likely to reduce fragmentation due to small amount of RAM it needs to be able to run.

Android is planning its assault on emerging markets that use lower end devices as it tries to lure in its next billion users and the new KitKat OS version is perfect for lower end devices as it only requires 512MB of RAM to run.

“Smartphone penetration is less than five percent in emerging markets. For 2014, our goal is, how do we reach the next billion people,” said Android head Sundar Pichai while announcing KitKat, according to AllThingsD.

Companies manufacturing devices in emerging markets had until now had to use early versions of Android as new incarnations never catered for the price conscious 512MB of RAM that many chose and KitKat is the first since 2.3 Gingerbread to do so in two years.

The new version of Android will also help to address the high level of fragmentation present within the Android ecosystem and it forms part of the continuing strategy to focus on all pricing levels.

“What we call today ‘fragmentation,’ those people wouldn’t have gotten those smartphones without the ability to ship them with Gingerbread,” he said. “Unlike other players, we aren’t focused on a segment of the market. Internally, we wake up and we think, how can we make something for everyone?” Pichai added.

KitKat, which was officially launched yesterday, will arrive on Android smartphones “in the coming weeks” with devices bought directly from Google the first to receive the update.

Google announced Android KitKat alongside its new flagship smartphone, the Google Nexus 5, with the price tag one of the most competitive around considering the ream of features that come inside the shell.