Zomato credits mobile app with success as startup snags £20m investment

The international growth of the restaurant database Zomato looks set to continue, with the announcement of $37 million (£23 million) worth of investment in its fifth round of funding.

This takes the Delhi-based company's total funding up to $53.5 million (£33 million) since it was launched in 2008, with the latest funding coming from Sequoia Capital and previous investor Info Edge.

Zomato has over 180,000 restaurants from 35 cities around the world listed on its online database. Most recently it has expanded its service to Brazil, Turkey, Venezuala, Indonesia and South Africa.

In the UK, Zomato has just rolled out in Edinburgh and Glasgow, bringing its total number of restaurants listed in the country to 25,000.

Zomato's website states that since its inception five years ago, over 132 million people have used its services. In this time its monthly revenues have increased 500 per cent year-on-year, with more than half of the traffic to the site coming from its mobile app.

Founder Pankaj Chaddah told Tech City News that Zomato's success was down to the content of the site.

"Zomato is driven more so by us than the user," he said. "Our staff individually check restaraunts, its services and provide maps and photos of the menus.

"The restaurant industry has a particularly high turnover, so we walk the city every 3 months to keep the information up to date."

Reviews and comments are still given by the user, with the same potential problem as rival Yelp when it comes to fake reviews.

The next step for Zomato is the Continental Europe market, which it aims to breach in the next 18 months from its European headquarters in London.