AWS re:Invent as it happened: Photos, interviews and analysis from Las Vegas

ITProPortal was at the Amazon Web Services re:Invent 2013 conference from the 12-15 November, in the Venetian Hotel on the Las Vegas strip. We brought you live minute-by-minute coverage as events unfolded.

For more, check out our full breakdown of the AWS re:Invent conference, as we look back on four days of releases, surprises and keynotes that we won't forget in a hurry.

Over just a few days, tech experts flooded in from all corners of the globe to gain a deeper knowledge of AWS services and learn technical best practices that Amazon claimed can't be found anywhere else. The web giant promised to help attendees discover application architecture and development tips for the web, mobile, gaming, big data, HPC and enterprise IT.

We interviewed Tom Soderstrom of NASA's Jet Propulsion Laboratory about how he chose the agency's first ever data scientist, and we also talked to Rob Witoff, the very data scientist he ended up hiring, about what it takes to run a data science team. We also spoke to Mark Nunnikhoven, AWS expert at Trend Micro, about what it means to keep yourself secure when moving onto the cloud, and co-founder of San Francisco-based startup Koality, Jonathan Chu, about being named as one this year's most innovative AWS startups.

It's been a conference of exciting developments and announcements, with AWS Senior VP Andy Jassy releasing two new services on the first day, AppStream and WorkSpaces, and CTO and VP of Amazon.com Werner Vogel announcing its exciting new service Kinesis, which promises to bring easy data analysis into the cloud.

Check through our liveblog for all of our news, photos and analysis to make sure that what happened in Vegas doesn't stay in Vegas.

  • 15 November
  • 20:42

    There's a relaxed and happy atmosphere settling over the Venetian Palazzo conference centre as people head for their final lunch with roller-luggage in tow. My guess is Amazon will be pretty happy with how this all went. Thanks go to Amazon Web Services for setting up the event - it's been a blast.

    Also thanks to all of you for joining us over the last few days. Make sure to check back in for our coverage of upcoming events like the VIP Asia Technology Awards in December, and International CES 2014 in January - more photos, news and analysis coming to you straight from ITProPortal.

    Oh well - looks like it's time to leave-a Las Vegas.

  • 18:36

    We take a look back at re:Invent 2013: a conference that aimed to redefine how we think about the cloud - and partially succeeded. Amazon - the friendly giant with its head in the cloud. Read our full rundown, full of analysis and beautiful photos.

  • 17:00

    They even had a RC helicopter assault course! This guy crashed and burned...

  • 16:57

    Antique arcade games! Amazon really understands its clientele.

    I got introduced to Tron by a software developer from Poland, and got a crash course in the cruel world of Battlezone too.

  • 16:55

    Not bad, Amazon. Not half bad.

  • 15:53

    It's the final day of AWS re:Invent - but don't despair! Just because there's no keynote today doesn't mean there's not going to be a lot going on. Stay posted for more photos, interviews and updates from Las Vegas.

  • 15:52

    If you missed either of the keynotes, you can find Andy Jassy's keynote here, and Werner Vogel's here.

  • 15:44

    San Francisco-based startup Koality was named as one this year's most innovative AWS startups. We talked to Koality co-founder Jonathan Chu about what makes the service different.

  • 07:04

    Myself as Walter White, courtesy of AWS. Thank you, Amazon, for freaking me the hell out.

  • 07:03

    Great party, Amazon!

  • 00:30

    Me chilling with the guys from Avere Systems. If you wear their t-shirt, you get a $25 Amazon giftcard!

  • 00:05

    There are rumours of a massive party in the keynote hall, with DJ Deadmau5 later tonight. I'm going to go and, er - transcribe some interviews.

  • 00:05

    Well, that's it for the fireside chats. Stay tuned for interview write-ups, analysis and the odd photo or two.

  • 00:03

    Vogel: "And before anyone asks, Amazon is not part of the PRISM programme."

    Phew! An official denial. Now we can rest easy. (Not)

  • 00:02

    Vogel: "I believe that we can use our technology to give the control back to customers - to use our encryption abilities to make sure that businesses can tell customers with confidence that no one else will see their data."

  • 00:01

    Vogel: "In Europe, there's a suspicion about anything American - but that's mostly coming from politicians and from the media. Most companies are more worried about regulations coming in and getting in the way of business' ability to move fast."

  • 14 November
  • 23:57

    Wenger: "I wouldn't start a startup with the CIO - I'd start it with the engineer."

  • 23:56

  • 23:56

    "There used to be plenty of startups who didn't get their sales model right, and didn't go anywhere. The power of the Internet is that you have the freedom to experiment. You can get your product out there instantly, spread it through a community, and work out a sales model later, work out how to monetise it."

  • 23:55

    Wenger: "To lots of people who've entered the field, everything looks really new - but to people who've been in technology a long time, we know that it only looks new - it's actually all the same. We're still solving the same problems. We've shifted things back and forth between being on the server and being on the client, but the core concept hasn't changed fundamentally."

  • 23:53

    Wenger: "open source can be a big contributor to building that community."

  • 23:53

    "Companies we've seen like Twilio have invested really hard in developer evangelism - and that has paid off for those companies."

  • 23:52

    Wenger: "There are many different types of business in the world - and it's sometimes very legitimate to build a business where you're not making a lot of money, but you own all of it. In that case, you're probably better to stay really lean and focused, having a core model and focusing on that."

  • 23:51

  • 23:51

    So what made MongoDB so special that they could attract $150 million?

    Wenger: "It's difficult to say, but partly they've spent so much time on educating themselves, on travelling the world and meeting end users. They've spent a lot of time and effort building a community of users."

  • 23:49

    Wenger: "We think that networks solve problems. We want to help companies help each other, by giving advice, and support."

  • 23:46

    Wenger: "We're reaching an era where networks are substituting for hierarchy. We're finding ourselves looking for companies that have a network somewhere at the heart of their company."

  • 23:45

    That was really interesting! Now on to Albert Wenger, managing partner at Union Square Ventures.

  • 23:44

    So what could AWS do better?

    Fontanta: "Some trends that I'm seeing, and are huge pain points for companies is logistics. Working capital, holding inventory - being that middleman. There are all these things that become so much easier with the Internet, but you need a whole load of other things along with the Internet. it would be great, because Amazon has so much clout, if they could do a lot more to standardise these areas."

  • 23:42

    Fontanta: "People ask us if we're running predictive models on startups in order to decide which companies to support, but it's actually a very delicate process."

  • 23:41

    Check out the AngelList website, if you've got a startup idea!

  • 23:41

    Fontanta: "Some of the companies who started on AngelList have gone on to raise a lot of money - sometimes in the billions of dollars - companies like Pinterest and Uber started on AngelList originally."

  • 23:40

  • 23:40

    Fontanta: "We've raised over $100 million for over 300,000 companies."

  • 23:39

    Fontanta: "In the past ten years, you could have an MBA, and an idea, and get the money to start a business. But because the price for setting up a startup has lowered so much, investors just don't want to hear from startups that haven't gained traction and got out there already. Strangely, the cheaper and easier it becomes to begin a startup, the higher the barriers are for getting investment."

  • 23:38

    Fontanta: "AWS reduces friction for startups on the infrastructure side, while AngelList reduces friction on the capital side. In different ways, we both reduce friction on the management side, too."

  • 23:37

  • 23:34

    Fontanta: "Accelerators are an amazing service to get funds and support for startups - we just work to make that easier."

  • 23:32

    Now onto Ash Fontanta, of AngelList - the mystery guest!

    I'm compiling a mental list of the best names of conference speakers this year. Ash Fontanta just beat out Brad Steele for the top spot. Bad luck, Brad.

  • 23:30

    What could AWS improve?

    Cohen: "It can be difficult sometimes to work out how much you're spending. That's why company's like Cloudability are so useful, because they make that easier."

  • 23:28

    Cohen: "I was a terrible developer - I always built the first thing. You want me to build the prototype, maybe, but then get better people to come in and build the real thing."

  • 23:27

    Is there a difference between the US and working in London?

    Cohen: "In London, you see a lot of financial services companies, in New York there's a lot of media - and it's these connections with the community that matter. But in London, people are working on the same kind of stuff - they're dealing with the same kinds of problems as here."

  • 23:22

  • 23:21

    Cohen: "There's a bit of a regulatory cloud around just standing up on stage and soliciting investment. It's a bit of a grey area, and there's a lot of change going on now."

  • 23:20

    From Wikipedia: Techstars holds 13 week programs for startups in Boulder, New York City, Boston, Seattle, San Antonio, Austin and London. Fewer than 1% of the companies that apply to TechStars are accepted. Of the 114 companies that have completed its program, 92% are active.

  • 23:19

    Cohen: "you don't get too many people who come to you with modest startup ideas who want to just focus on a small area and just get by. Most people want to change the world, so they dream big."

  • 23:19

    It's my birthday tomorrow - should I let him know?

  • 23:18

    It's Techstars' seventh birthday - and Werner Vogels got them a cake.

  • 23:16

    Now we're talking to Techstar's David Cohen - a startup accelerator with an inspiring video!

  • 22:50

    The next fireside chat is with three startup influencers. Featuring are David Cohen, founder and CEO of TechStars, to discuss the impact of accelerators and the cloud on the startup ecosystem; and Albert Wenger, managing partner at Union Square Ventures, to discuss how the Cloud should evolve to make it even easier for startups to be totally product focused. There's also a mystery guest to be arriving later on, so stay posted!

  • 22:37

    Random trivia: Amazon Web Service's internal codename for DynamoDB is apparently "Big Bird", and for Redshift it was "Cookie Monster".

  • 22:26

    Volonghi: "Latency is king."

  • 22:26

    Volonghi: "If you don't keep on doing this, and keep on failing, you won't stay ahead of your competition, and you won't be as strong as the other companies."

  • 22:25

  • 22:17

    AdRoll has a "huge data collection pipe, which gathers around 20 petabytes of data month."

    That's almost NSA-level!

  • 22:15

    Now it's Valentino Volonghi, chief architect and co-founder of AdRoll.

  • 22:15

    So what could AWS do to make Twilio's job easier?

    Lawson: "make it easier to migrate into VPC."

    There's an enthusiastic applause in the crowd, and Vogel says, "okay, we've got your message loud and clear!"

  • 22:06

  • 22:04

    Lawson: "we can all send an email to a customer as part of an app - and we don't have to worry about what country that customer is in. But with telecoms you do - and it's our job to do that work for you. We make it simple, we make it easy, so there's no technical difference."

  • 22:00

    Twilio allow you to integrate SMS, MMS and voice calls into your app. Useful stuff.

  • 22:00

    Lawson: "Now every company is becoming a software company - except telecoms. They're still shipping in monolithic black boxes. They're not agile."

  • 21:59

    Wow, interesting stuff! Now it's Jeff Lawson, co-founder and CEO of Twilio. The guys in the Twilio booth are great, and really friendly. Go talk to them later on!

  • 21:55

    Applause in the room.

  • 21:55

    So can we get a managed version of of MongoDB? Infinitely scalable?

    Horowitz: "Sure, let's do it!"

  • 21:50

  • 21:48

    Vogel: "Some people say that open source isn't free as in free beer, but free as in the puppy your kid brings home."

  • 21:48

    What are the number one challenges of running an open source company?

    Horowitz: "It's working out how to get people to pay you."

  • 21:47

    Horowitz: "Operating 100,000 nodes with very little downtime is difficult today, but we want to make it easy. That's our mission."

  • 21:46

  • 21:46

    MongoDB recently received $150 million in investment - Vogel calls them "the best-funded company in New York."

  • 21:39

    First it's Eliot Horowitz, CTO of MongoDB.

  • 21:32

    There's no fire, people. We've been lied to.

  • 21:30

    Now we move on to one of the events I've been most looking forward to: The first of our two "fireside chats" with Werner Vogel. In this first session, "Start-up Founders," Werner will be chatting with three leaders in the start-up community: Eliot Horowitz, CTO of MongoDB; Jeff Lawson, CEO of Twilio; and Valentino Volonghi, Chief Architect at Adroll. For anyone interested in startups, this is going to be one to watch.

  • 19:35

    Check out our rundown of what the new Amazon Kinesis release means for developers and for enterprise.

  • 19:04

    That's it for the keynote. We're going to check out Kinesis, but hold on for fireside chats with Werner Vogel at 13:30 (21:30 GMT)!

  • 19:03

    The party tonight is going to feature Canadian DJ and producer Deadmau5. Should be kick-ass!

  • 19:03

    It has total integration with other storage and processing services, Redshift, DynamoDB and S3.

  • 19:02

    Wow, pretty stunning stuff!

  • 19:02

  • 19:02

    They're analysing tweets in real time, and searching for keywords in a second-by-second basis.

    "This app took less than a week to make."

  • 19:01

  • 19:00

    Wow - amazing real-time demonstration of Kinesis!

  • 18:59

    Brand new announcement: Amazon Kinesis - fully managed real time processing, with "reliable storage collection and analysis".

  • 18:59

    "Netflix is a log generation service that just happens to stream movies" - Adrian Cockcroft, Chief Cloud Architect

  • 18:59

    Vogel: "the numbers that these guys have is amazing"

  • 18:59

  • 18:58

    "Airbnb has created over half a billion dollars of economic activity in New York City alone, because people are booking rooms outside of central Manhattan and creating value in local business."

  • 18:09

  • 18:00

    Breaking announcement: RedShift will be able to restore itself using cross-regional, and Amazon RDS also to use cross region read replicas.

  • 18:00

    "Companies are using multiple region capabilities to achieve disaster management or disaster recovery. Post Hurricane Sandy, for instance, there was a huge spike in interest in cross-regional backup systems."

  • 17:59

    Cloud storage is like a James Bond device. You can keep your keys inside, but if anyone breaks in, your keys self-destruct.

  • 17:59

    New Identity Federation with SAML2.0 was announced earlier this week. "It doesn't look very sexy," Vogels tells us. Don't say that. Werner - it's beautiful!

  • 17:50

    The guys from Netflix:

  • 17:48

    Zuckerberg lookalike Ilya Sukhar, CEO & co-founder of Parse, is now on stage, talking about how they moved to consistent performance through AWS.

  • 17:47

    Vogel on Dynamo DB: "even though they are performing trillions and trillions of requests, there is no effect on latency. The guys at AdRoll tell us: 'we send more on snacks than we do on Dynamo DB'"

  • 17:47

    Vogel just announced the next generation of I2 instances - the highest end runs at 350k IOPS per second.

  • 17:46

    My personal favourite quote of the conference so far:

    Vogel: "You have to measure everything - and not just the average. You have to measure things at the end of the distribution, at the 99th percentile. Because the average is just telling you that 50 per cent of your customers are getting a worse experience."

  • 17:46

    Vogel: "If you look at all the different architectures in use, the crucial point is how you manage and transport your data."

  • 17:46

    "If you improve consistency, then it's easier to build your applications on it. Security is also just as important."

  • 17:45

    Vogel: "The power of invention. Sometimes you think about innovation as doing really big new things that no one ever thought of before. But often what's much more important is to sue your innovation against things that don't change, things that remain forever the same for your customers. Better pricetags, faster delivery, a wider catalogue of products. These are things that never change for your customers. Any innovation must benefit you forever in those dimensions. This is the case with AWS."

  • 17:18

    Neil Hunt, chief product officer of Netflix, and Adrian Cockcroft, chief cloud architect are now on stage.

  • 17:12

    Vogel: "We're avid believers in lean methodology, and lean means getting rid of anything that doesn't matter."

  • 17:09

    Announcement: Vogel just announced RDS for PostgreSQL! Applause in the audience...

  • 16:33

    The keynote will begin in half an hour...

  • 16:29

    So we're back in the keynote theatre for the second day of keynotes! Coming soon, we have Werner Vogel, CTo and VP of Amazon, as well as the chief product officer and chief cloud architect for Netflix. This is going to be big!

  • 15:16

    Rise and shine, everyone! It's time for day 3 of the Amazon Web Services re:Invent conference. In case you needed reminding why to keep posted, we've got a keynote coming up shortly with Werner Vogels, the chief technology officer and vice president himself of the mighty Amazon.com. This is the guy in charge of keeping the world's largest online retailer apace of technological innovation. Definitely not one to miss.

  • 13:35

    Security firm Trend Micro has been showing off what it calls "a comprehensive, automated security solution" for AWS. We headed to the Trend Micro booth to find out more from AWS expert Mark Nunnikhoven.

  • 03:09

    End of an action-packed day here in Las Vegas! Make sure to tune in tomorrow for another round of interesting talks, with Werner Vogels speaking in the keynote and leading a pair of fireside chats. I've been told by a very reliable source that he was the highlight of last year's conference (despite Bezos being present), so make sure to follow the action as it unfolds, right here.

  • 13 November
  • 23:58

    Fascinating stuff here. All this talk makes me wish I had a startup idea! Best slip away, though, or I'll miss my interview with Cloud startup Cliqr. Stay posted, people.

  • 23:56

  • 23:56

    Mike Goguen: "For me, it's BYOD. We must have had a dozen companies come into us the other day with a different take on how to deal with BYOD security."

  • 23:55

    Michael Skok: "Which one isn't? For me, I think it's big data. Most of the transactions that happen today are happening in milliseconds, not seconds, and we're a long way away from having infrastructure that can work that fast in an intelligent way. Having said that, there's a lot of problems to be solved."

  • 23:54

    Which cloud solution is over-pitched to you these days?

  • 23:53

    Michael Skok: "the one thing we want from startups is to innovate fast."

  • 23:48

    Nothing wrong with a bit of buzz, either - am I right?

  • 23:48

    Michael Skok of North Bridge Venture Partners: "Remember that there are lots of hybrid models out there. Just because you get a large investment from venture capitalists doesn't mean you shouldn't start a Kickstarter, just to get that validation."

  • 23:47

    Matt McIlwain of Madrona Venture Group: "Remember that sometimes it's a good thing to struggle to have to raise money. Sometimes it can be valuable to go into the marketplace and say 'we had those hard times, and we came through it, and now we have a whole load of people who believe in us.'"

  • 23:45

    Tim Guleri of Sierra Ventures: "It's great that companies can get money easily from Kickstarter, but it's also healthy to have the input of the venture capitalists, who can help you and give you guidance to build you from the ground up."

  • 23:39

    Asheem Chandna, partner at Greylock Partners: "It takes about four to eight million dollars for a series A company to get it right, and make sure you're not shortcutting on the product. You can phone us up, and we'll get your four to ten million dollars to you in a matter of weeks."

  • 23:37

    Mike Goguen, of Sequoia Capital: "There's something of a 'Gotcha!' within the structure of crowdfunding. I haven't seen many startups get millions and millions of dollars from crowdfunding and then go on to be incredibly successful. Maybe for a third- or fourth-time founder with a few battlescars, it would be a different matter. And for small startups, it's good to get that little kickstart."

  • 23:35

    So how has venture capital been affected by the advent of crowdfunding?

  • 23:30

  • 23:29

    Mike Goguen of Sequoia Capital: "if a technology company comes to us right now, and they don't have a cloud component, they're seen as being a bit behind the times, a but out of step."

  • 23:28

    Matt McIlwain, managing director of Madrona Venture Group: "The concept of hybrid apps - where I have an app on-premise that extends itself into the cloud. That is a very very big development, and very different from last year. It's not just about software in this world. There's a popular myth that venture capitalists don't go after pro service companies, or managed service companies leveraging the cloud. What we look for is a holistic business model."

  • 23:26

    Tim Guleri, managing director of Sierra Ventures: "The CIOS are saying bring us a solution - don't just bring us another Hadoop technology."

  • 23:24

    Skok: "The internet of things would be impossible without cloud. There are a whole load of things that were impossible before cloud."

  • 23:23

    So what's next for AWS? What happens after the cloud? What's the next big thing?

  • 23:20

    Skok: "Cloud doesn't solve everything - it can't fix deep difficulties, and you can't cut out that management phase, but it does help a lot at the outset."

  • 23:20

    Michael Skok, general partner of North Bridge Venture Partners: "If I were you, I would think about disrupting everything in what you do, when setting up a cloud company. You can build whole companies in the cloud, and I don't think we've even scratched the surface of that. A lot of what happens isn't at the CIO level. What's happening is what we're increasingly calling BYOC - bring your own cloud service."

  • 23:15

    "Cloud has completely changed how we think about agility. Enterprise is finding that even if they encode agility at every level of their teams, their legacy infrastructure is just not agile enough, in their traditional data centres."

  • 23:14

    Mike Goguen, General Partner at Sequoia Capital: "The advent of AWS has lowered the cost of setting up a startup so drastically that it's actually really raised the bar. We used to just wait to see if a young company panned out, but now we have to look for signs of success even earlier."

  • 22:51

    Now for a panel discussion on how cloud computing has democratised the entrepreneurial ecosystem, transformed business models, and fundamentally changed the venture capital funding model.

  • 22:43

    Which web service provider do you think is this guy's favourite?

  • 19:57

    In other news: The mystery of the box is finally solved! Two shiny new services.

  • 19:42

    It's 11:40 over here in Las Vegas, and we're going to go and talk to Trend Micro about cloud security. Stay posted!

  • 19:38
  • 19:00

    So what do these new releases mean? Primarily, a leap towards mobile for AWS, which Koality founder Jonathan Chu described as "looking into the future". Interesting move, Amazon!

  • 18:25

    Now we're going to slip out for an interview with Jonathan Chu of Koality, an exciting cloud computing startup that's tipped to be one of the surprise successes of AWS re:Invent.

  • 18:24

    Arzhang Kamarei, President of Tradeworx: "There are over 70 stock exchanges or trading pools in the US, and they put out 6 billion records a day."

    Now that's big data!

  • 18:19

    Claiming credit for Obama's victory, Amazon? Couldn't you have hosted the Obamacare website as well?

  • 18:19

    "Now all the greatest events in the world use AWS. The London 2012 Olympics, and the Mars Curiosity Rover, as well as the Obama campaign. Obama's campaign had a database that ran over 500,000 transactions in a second, and many people credited their technology with the success of that campaign."

  • 18:18

    "Then people said that no enterprises would ever use it, and they have."

  • 18:17

    "The world is a different place today to when we launched AWS 7 and a half years ago. Some people said 'Ha! No one will ever use these services.' And then people began building whole businesses off of AWS.'"

  • 18:16

    It allows app developers to use a hybrid approach, so only a part of their app runs off Appstream.

  • 18:15

    Jassy promises that the performance is so good, the app will play as though it's stored on the local machine.

  • 18:15

    Another announcement! Amazon AppStream allows you to stream an app from the cloud!

  • 18:12

    Andy Jassy: "It's hard to get the world to agree on anything, but if there's anything we can, it's that mobile devices are becoming more and more pervasive. Now the smaller the device, the more crucial the infrastructure required. Mobile developers want to be freed up to show how they can be differentiated. They want to go from idea to launch as fast as possible. Most mobile apps currently running are run on AWS."

  • 18:12

    Really interesting stuff.

  • 18:12

  • 18:06

    Phew. Now onto a talk by Stephen Orban, Global CTO of the Dow Jones. Exciting!

  • 18:03

    "it's not such a crazy move anymore, it's not such a bold decision. It's just the way the world is headed."

  • 18:03

    "it's not such a crazy move anymore, it's not such a bold decision. It's just the way the world is headed."

  • 18:02

    Jassy: "More and more companies are making the decision to move their workloads to the cloud. And the faster you make this decision, the faster you get all these benefits."

  • 17:55

    "The cloud is probably the biggest technology shift in our lifetimes."

  • 17:54

    Exciting stuff

  • 17:54

    Standard: $35 Performance: $60 +$15 for adding licenses for MS Office and Antivirus

  • 17:53

    Sign up for a limited preview today, people!

  • 17:53

    Jassy just announced Amazon Workspaces, a new desktop virtualisation service for Mac or PC, iOS or Android. And it's hald the price of a typical on-prem virtual desktop infrastructure!.

  • 17:51

    Jassy: "Like this old guard technology company, for instance, that has bought all this advertising in Las Vegas, seemingly in protest at this conference."

    BOOM! Smackdown!

  • 17:49

    Jassy: "A lot of the old guard technology companies are getting a little antsy about how fast things are moving to AWS."

  • 17:48

    So how does a private, on-premises cloud match up to an AWS cloud? Not very well, it turns out...

  • 17:45

    Oh.

  • 17:45

    "We want to make it easier and easier for people to integrate their own private clouds with AWS services."

  • 17:45

    So do you have to make a binary choice, Jassy? Private cloud or AWS?

  • 17:45

    Jassy: "If you're not using the cloud, you're at a significant competitive disadvantage."

  • 17:43

    A lot of old guard technology companies thought that the cloud was just virtualisation. But then people began voting with their workloads.

  • 17:42

    "With the cloud, you don't have to guess what your data usage needs are."

  • 17:42

    Jassy's back!

  • 17:42

    Smith: "Aim for success, not perfection, because if you don't you'll lose the opportunity to look for greater things in life."

  • 17:38

    "When you spend time talking about what can't be done, you're falling behind."

  • 17:37

    Smith: "Cars were actually painted by hand up until about forty years ago. Theories are just the product of our past experiences."

  • 17:37

    Great stuff from Andy Jassy. Now it's Jeff SmithCEO, Suncorp Business Services.

  • 17:35

  • 17:35

    "The cloud allows you to be more agile than any company ever before."

  • 17:28

    "People will also want to work in a company where they know their ideas can be implemented, and they can help customers. For that reason,, you'll be able to hire better people."

  • 17:28

    "People who work in enterprise want to innovate as much as those in startups, and they want to help their customers just as much as those who work in startups. They've just been blocked by infrastructure."

  • 17:27

    So what's going to happen to our IT teams? Jassy: "IT teams won't go away."

  • 17:27

    "With the cloud, you can spin up thousands of instances in seconds, and if it doesn't work, you haven't risked anything. It gives companies hope that if they have a good idea, they can implement it and try it out."

  • 17:26

    "Why does agility matter? Because enterprises can;t afford to be slow. Nowadays engineers believe that it takes weeks to enact infrastructure changes. Companies get demoralised because it takes so long to set up a server. And then if the experiments don't work out (and many shouldn't if you're actually pushing the envelope) you have to deal with the collateral damage."

  • 17:24

    Jassy: "I ask you: how many technology companies call you up and say 'excuse me, could you spend less money, please?'"

  • 17:24

    AWS sends out notifications if they believe you're spending more than you need on their services. They've sent out over a million of these notifications, resulting in an overall $140 million saving on cloud services.

  • 17:18

    Survey: companies operating on AWS achieved a 32 per cent lower application downtime rate than when they had their systems on-premises.

  • 17:17

    "We even had some big media companies who wnated to keep some of their most secure assets in our cloud - and they asked us to go and get the highest security accreditation of the Motion Picture Association of America (MPAA), and so we went out and got that. We listen to our customers."

  • 17:15

    "We have a lot of companies who are very concerned about security, and who tell us the direction they want AWS to develop in the future. The great thing is that then everyone else gets to reap these benefits too, for free, just by virtue of being on the same network as all these others."

  • 17:15

    Jassy: "We have very strict physical access protocols to our data centres. We have all kind of software controls that help you decide who has access to your networks."

  • 17:13

    Gartner: AWS has more than five times the compute capacity of all the others competitors combined.

  • 17:12

    "Customers want to be able to use the same software they've been using forever, but just use it on our platform."

  • 17:10

    "We've got a very broad geographic footprint, and we're not anywhere near done adding."

  • 17:10

    "The thing we're most proud of is the pace at which we've been able to innovate on behalf of you guys."

  • 17:09

  • 17:09

    Jassy: "we can help you get your applications deployed quickly without having to re-invent the wheel. We're a broad and robust infrastructure platform."

  • 17:07

    Senior VP of AWS, Andy Jassy is on stage now.

  • 17:07

  • 17:04

    Testimonials: "Using AWS, we're literally able to create our own data centre in under five or ten minutes. If AWS was taken away from us, I would actually burst into tears. We're finally data centre-free, and we feel like the sky's the limit."

  • 17:01

    Keynote about to begin!

    Stay tuned, people. Whistles and cheers coming from the audience.

  • 17:00

  • 16:51

    Strangest breakfast venue ever...

  • 15:54

    Rise and shine, people! It's 7:30am in Nevada, and we're ready for day 2 of the AWS re:Invent conference. Today we have an exciting keynote by AWS CEO Andy Jassy, as well as interviews with Cloud startup Cliqr, and Security buffs Trend Micro. Also stay tuned for the guys from NASA on big data, and Netflix telling you how AWS can accelerate your startup. An exciting day ahead!

  • 11:08

    Check out our interview with Tom Soderstrom of NASA's Jet Propulsion Laboratory, on how he chose the JPL's very first data scientist.

  • 03:37

    Well, that's about it for the first day of AWS re:Invent. It's been a bit of a chilled-out day, with everyone getting their bearings - but after the dramatic opening of the main hall this evening, you can bet there'll be a lot to cover tomorrow. Be sure to tune in for the keynote with senior VP of AWS, Andy Jassy, and the global CTO of the Dow Jones, among others. Also interviews with the CTO of NASA's Jet Propulsion Laboratory, and their first data scientist, as well as Mark Nunnikhoven, the security firm Trend Micro's resident AWS expert and principal engineer of cloud and emerging technologies. Hold onto your hats, people.

  • 02:23

    Beautiful sunset over the strip tonight.

  • 02:22

    Big data analytics at work. Vegas-style.

  • 02:13

    What's in the box, Amazon? WHAT'S IN THE BOX!?

  • 02:12

    Amazon has put on a hell of a reception. Free open bars, food from five continents. They've even got some ping-pong tables.

  • 12 November
  • 23:51

  • 23:51

    The hands-on labs are pretty impressive. A whole room full of monitors. Slightly eerie, even.

  • 23:50

    Gameday sponsors CopperEgg: "building something fast is easy, but building something that scales is a little more difficult."

  • 23:45

    There's laughter in the room as one contestant recounts how he changed every event in one team's app to happen tomorrow at the same time, and managed to change the kernel ID. "That certainly qualifies as super-evil," says the compère.

  • 23:44

  • 23:39

    Now we're onto Gameday, where teams compete to create apps that the other teams can't break. Gain a point if you break another team's app. Lose one if your app gets hacked. Teams are encouraged to hack their opponents in "the most evil and awful way possible."

  • 21:15

    Tom Soderstrom, CTO of NASA's Jet Propulsion Laboratory - make sure to tune in for their talk at 11:00 (19:00 GMT): "Small steps in visual analytics for NASA's big data."

  • 21:07

    The single most passive-aggressive sign I've ever seen.

  • 21:06

    Someone at Amazon appears to have mistakenly left a poster for their upcoming original series, Betas, outside the room of every journalist in the hotel. I hope no one gets fired for that.

  • 20:12

    Just spoke to Rob Witoff and Tom Soderstrom, the guys at NASA, about data science in the Jet Propulsion Laboratory ahead of their talk tomorrow. We discussed how data from the Curiosity Mars Rover is being analysed, how big data analysis is changing, and how they're conducting the search for "dark data". Stay tuned for a full write-up!

  • 19:24

    Avere Systems have announced their Avere Cloud NAS at re:Invent. Definitely one to watch. We spoke to CEO Ron Bianchini and VP of Marketing Rebecca Thompson last week, ahead of the the AWS conference.

  • 19:22

    First IBM, now Google? Who'll be next to try to steal Amazon's thunder?

  • 18:40

    We're going to check back in on the Hackathon when the teams present their projects.

  • 18:40

    Teams busy at work hacking away at NASA's problem. Suddenly 16 hours doesn't sound like such a long time...

  • 17:37

    Tom Soderstrom, IT chief technology officer with NASA, came over to have a chat with me:

    "It's a very daunting challenge, very daunting. But we at NASA have all of this data, and we thought - let's get it out there in the cloud so people can use it - and we can see what they come up with."

  • 17:36

    In this challenge, teams are tasked with using newly-released planetary data from NASA and the Jet Propulsion Lab to create an interactive web-based visualisation that helps users better understand the world around them.

  • 17:33

    Inspiring stuff from the guys from NASA!

  • 17:32

    "NASA believes that if you take enough earthly data, you can solve problems in outer space - and if you solve the problems out there, you have a good chance of solving a few more very real problems back on earth."

  • 17:30

    Robert Witoff, NASA's Jet Propulsion Laboratory data scientist: "who gets a little excited when they get their hands on a new dataset?"

  • 17:30

    We're going to go check out the Hackathon, where things are just starting to hot up.

  • 17:10

    Amazing turnout on the first day. Feeling pretty good about registering early!

  • 15:15

    Day 1 has officially started!

  • 01:48

    The first day of AWS re:Invent is opening in just over 15 hours, with the Hackathon, hands-on labs and Gameday all featuring - so be sure to check in after 17:00 GMT for live updates, photos, and opinion from ITProPortal.

  • 01:41

    This was literally the first thing I saw when I stepped out of the airport.

    Not cool, IBM - this is Amazon's party!

  • 01:40

    Just landed in Vegas ahead of the Amazon Web Services (AWS) re:Invent conference. It's going to be a big one, people.