Rumour: Apple TV set not arriving in 2014

Apple won’t be entering the branded television space any time soon with the firm instead focusing on its entry into the wearables technology space.

Sources familiar with the TV supply chain, cited by DisplaySearch, state that Apple’s entrance into the TV sector has been “put on hold again” with it being “possibly” replaced by the rollout of one or a few wearables devices.

One of the reasons that Apple may have decided against pursuing a TV strategy like the one mentioned above is, according to analysts, worries over creating follow-on replacement purchases once household penetration peaks.

A Global TV Replacement Study, carried out by DisplaySearch, shows that the TV replacement cycle is typically between seven and eight years whereas the one for mobile devices Apple currently sells just two to three years.

The cycle for wearables is likely to fall nearer to the mobile devices two to three years and households are far more likely to buy more than one wearable whereas with a TV set it’s likely to be just one per household.

Rumours have being flying around for some time that Apple would be releasing a fully-fledged TV set as one of its new products in 2014 with ultra-high definition models sporting 65in and 55in frameless screens.

The Wall Street Journal quoted Masahiko Ishino, an Advanced Research Japan analyst, as stating the price would be between $1,500 and $2,500 [£929 and £1,548] with a variety of different companies supplying Apple with the components.

Apple is instead likely to focus on its existing Apple TV box that has already had a significant upgrade to bring it in line with Google’s Chromecast as it now offers mirrored streaming using AirPlay.

As for its wearable device, Apple is heavily rumoured to be working on an item that is centred on health and fitness with the long awaited device set to be unveiled at some point in 2014.

Image Credit: Flickr (Jake Ji)